{"name":"Rialto II Theatre","domain":"rialtoiitheater.org","url":"https://optimly.ai/brand/rialto-ii-theatre","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Community volunteer second-run movie theater in Geneva, Nebraska.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"description","label":"Description","shape":"text","content":"Rialto II Theater is a single-screen, community volunteer second-run theater located at 162 N. 9th Street in Geneva, Nebraska. It shows films and occasionally hosts plays, concerts, school events, Arts Council events, and other activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make the movie theater experience enjoyable and accessible to everyone in the community while keeping prices low.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Managed by the Fillmore County Cinema Association. President: Deb Yates. Manager: Cynthia Reinsch. Board members: Cyndy Callenius, Cristi Clark, Madison Girmus, Mona Hinrichs, Crystal Lukes, and Christina Srajhans.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rialtoiitheater.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-focused, family-friendly, welcoming, and informative.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Opened its doors to showing films around 1980.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"162 N. 9th Street, Geneva, Nebraska.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The building is city-owned, and the theater is primarily managed and run as a movie theater by the Fillmore County Cinema Association.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides affordable, accessible local entertainment and a community venue for films and occasional events in a small town.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Second-run movie screenings\nSingle-screen theater operations\nMovie admissions and concessions\nAccessibility accommodations, including audio/visual devices, booster seats, and wheelchair spaces\nCommunity event hosting\nPre-reel, show bill, and lobby advertising\nVolunteer-based theater operations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Second-run movie admissions\nMovie concessions and snacks\nPopcorn buckets and refills\nPunch cards for movie admissions\nPre-reel advertising\nShow bill advertising\nLobby sponsorship plaques","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The site lists admission as free for preschool and younger children, $3 for kindergarten through 8th grade and adults age 60+, and $4 for high school students and adults. It also lists a $20 popcorn bucket with $2 refills, a $4 snack pack, and an $8 adult combo. Advertising is listed at $400 per year for pre-reel ads, $120 per year for show bill advertising, and $120 per year for a lobby plaque.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Cinema, entertainment, and community events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Residents and families in Geneva, Nebraska, and the surrounding community, including children, students, adults, seniors, and people requiring accessibility accommodations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Local community members and families seeking affordable movie entertainment, as well as local businesses seeking community advertising and sponsorship opportunities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching affordable second-run movies\nFamily weekend entertainment\nAccessible movie viewing\nPurchasing concessions and snack packages\nAttending occasional plays, concerts, school events, and community activities\nLocal business advertising through pre-reel ads, show bills, or lobby plaques\nCommunity volunteer teams operating admissions and concessions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Affordable movie entertainment for local residents\nA family-friendly night out\nImproved access to the movie experience for people with limited sight or hearing and wheelchair users\nAccess to snacks and concession value offers\nLocal businesses gain exposure to theater audiences and community event attendees\nA venue for community performances and activities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rialtoiitheater.org","updated_at":"2026-11-07T05:22:19.161984+00:00"}]}],"last_refreshed_at":"2026-11-07T05:22:19.168293+00:00","last_changed_at":"2026-11-07T05:22:19.174420+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d593082b-fb55-42f0-856c-147eef1ff72b"}