{"name":"Rico's","domain":"g-7ricosstores.co.jp","url":"https://optimly.ai/brand/rico-s","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Rico's is a community-oriented mini-supermarket offering fresh, safe and affordable food and household goods in Tokyo and Kanagawa.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"description","label":"Description","shape":"text","content":"Rico's is a regional mini-supermarket business operated by G7 Japan Food Service. Its stores focus on convenient nearby shopping, fresh food, safety and affordability, serving Tokyo and Kanagawa.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To become the nearest and most convenient store with something delicious, responding to a diversifying society. Rico's aims to provide safe, reassuring and delicious fresh food at lower prices while improving in-store services and logistics.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Hirokazu Hatase, Representative Director and President of G7 Japan Food Service Co., Ltd.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://g-7ricosstores.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, practical and reassuring, emphasizing convenience, freshness, safety, deliciousness and affordability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"January 23, 2006","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"6th floor, TK Building, 7-15 Kinkocho, Kanagawa-ku, Yokohama, Kanagawa, Japan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Operated by G7 Japan Food Service Co., Ltd. (株式会社G7ジャパンフードサービス).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to fresh food, individual and small-portion meals, groceries and household goods for changing household needs, including single-person and smaller households.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Mini-supermarket store operations\nFresh food selection and merchandising\nDomestic beef traceability\nIn-store service improvement\nLogistics system improvement\nStore development in Tokyo and Kanagawa","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fresh vegetables and other fresh foods\nFood and beverages\nIndividual and small-portion food products\nHousehold goods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Affordable and low-price positioning; specific prices are not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and community-based mini-supermarkets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local shoppers and households in Tokyo and Kanagawa, including single-person and smaller households.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking a nearby, convenient mini-supermarket with fresh, safe, delicious and affordable food, particularly people purchasing individual or small portions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Convenient local grocery shopping\nPurchasing fresh vegetables and fresh foods\nBuying individual or small-portion meals and ingredients\nChecking domestic beef production history through traceability\nReceiving store deals and promotional information\nPurchasing household goods alongside groceries","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to nearby grocery shopping\nAccess to fresh, safe and delicious food\nLower-cost everyday food purchases\nGreater reassurance through domestic beef traceability\nAbility to shop for food and household goods in one location","source_type":"1p_website","source_label":"Brand's website","source_url":"https://g-7ricosstores.co.jp","updated_at":"2026-11-07T06:52:57.406544+00:00"}]}],"last_refreshed_at":"2026-11-07T06:52:57.413348+00:00","last_changed_at":"2026-11-07T06:52:57.419365+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=16f67fac-bac3-438f-98b0-5ee37dce7571"}