# Rico's

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/rico-s
- **Dataset:** https://optimly.ai/brand/rico-s.json
- **Markdown:** https://optimly.ai/brand/rico-s/llms.txt
- **Official website:** https://g-7ricosstores.co.jp
- **Slug:** rico-s
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Rico's is a community-oriented mini-supermarket offering fresh, safe and affordable food and household goods in Tokyo and Kanagawa.
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Description:** Rico's is a regional mini-supermarket business operated by G7 Japan Food Service. Its stores focus on convenient nearby shopping, fresh food, safety and affordability, serving Tokyo and Kanagawa.
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

## Identity

- **Mission:** To become the nearest and most convenient store with something delicious, responding to a diversifying society. Rico's aims to provide safe, reassuring and delicious fresh food at lower prices while improving in-store services and logistics.
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Founders & leadership:** Hirokazu Hatase, Representative Director and President of G7 Japan Food Service Co., Ltd.
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Website:** https://g-7ricosstores.co.jp
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Voice & tone:** Friendly, practical and reassuring, emphasizing convenience, freshness, safety, deliciousness and affordability.
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Founded:** January 23, 2006
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Headquarters:** 6th floor, TK Building, 7-15 Kinkocho, Kanagawa-ku, Yokohama, Kanagawa, Japan
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Parent ownership:** Operated by G7 Japan Food Service Co., Ltd. (株式会社G7ジャパンフードサービス).
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

## Offerings

- **Problem solved:** Provides convenient access to fresh food, individual and small-portion meals, groceries and household goods for changing household needs, including single-person and smaller households.
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Core capabilities:**
  - Mini-supermarket store operations
  - Fresh food selection and merchandising
  - Domestic beef traceability
  - In-store service improvement
  - Logistics system improvement
  - Store development in Tokyo and Kanagawa
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Products / SKUs:**
  - Fresh vegetables and other fresh foods
  - Food and beverages
  - Individual and small-portion food products
  - Household goods
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Pricing:** Affordable and low-price positioning; specific prices are not stated.
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

## Audience

- **Target industry:** Grocery retail and community-based mini-supermarkets
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Customer base:** Local shoppers and households in Tokyo and Kanagawa, including single-person and smaller households.
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Ideal customer profile:** Consumers seeking a nearby, convenient mini-supermarket with fresh, safe, delicious and affordable food, particularly people purchasing individual or small portions.
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Use cases:**
  - Convenient local grocery shopping
  - Purchasing fresh vegetables and fresh foods
  - Buying individual or small-portion meals and ingredients
  - Checking domestic beef production history through traceability
  - Receiving store deals and promotional information
  - Purchasing household goods alongside groceries
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

- **Customer outcomes:**
  - Convenient access to nearby grocery shopping
  - Access to fresh, safe and delicious food
  - Lower-cost everyday food purchases
  - Greater reassurance through domestic beef traceability
  - Ability to shop for food and household goods in one location
Source: Brand's website (https://g-7ricosstores.co.jp) · 2026-11-07

Page last updated 2026-11-07.

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