{"name":"Rifugio Auronzo","domain":"rifugioauronzo.it","url":"https://optimly.ai/brand/rifugio-auronzo","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Mountain refuge at 2,333 metres beneath the Tre Cime di Lavaredo, offering accommodation, dining and access to hiking, traverses and climbing in the Dolomites.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"},{"key":"description","label":"Description","shape":"text","content":"Rifugio Auronzo is a mountain refuge with 25 rooms and 99 sleeping places, located at the foot of the southern faces of the Tre Cime di Lavaredo. It provides half-board accommodation, restaurant and bar services, and access by road, on foot or via panoramic trails.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide accommodation, food and access to visitors exploring the Tre Cime di Lavaredo and the Dolomites.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The refuge is run directly by the local section of CAI Auronzo.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rifugioauronzo.it","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, informative and practical, with an emphasis on mountain access, scenery and hospitality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"At the Tre Cime di Lavaredo in the Dolomites, Italy, at an altitude of 2,333 metres.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Run directly by the local section of CAI Auronzo.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides lodging, meals and a base for visitors who want to access and explore the Tre Cime di Lavaredo and surrounding Dolomites.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Mountain accommodation with 25 rooms and 99 sleeping places\nHalf-board service with dinner and breakfast\nRestaurant and bar service\nBooking and pre-order requests for sleeping places\nAccess information for roads, trails and winter routes\nInformation for hiking, traverses and climbing activities\nVegetarian and gluten-free meal options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Dormitory accommodation\nDouble rooms\nTriple rooms\nHalf-board stays\nRestaurant and bar\nPacked lunches on request\nPaid shower service\nLuggage or bicycle storage on request","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Half-board prices vary by month and room type: dormitory €90–€100, double €220–€240, and triple €330–€360. Shower service costs €8. Prices are listed for May/June, July, August, September and October.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and mountain tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Visitors to the Tre Cime di Lavaredo and Dolomites, including hikers, climbers, mountaineers and other outdoor travelers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Outdoor travelers seeking accommodation and meals at a mountain refuge near the Tre Cime di Lavaredo, including hikers, climbers and mountaineers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight stays during visits to the Tre Cime di Lavaredo\nUsing the refuge as a starting point for hikes and traverses\nAccessing climbing routes around the Tre Cime\nWinter visits by foot, snowshoe or mountaineering skis\nBooking dormitory, double or triple accommodation\nDining at the refuge restaurant or bar","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A place to sleep near the Tre Cime di Lavaredo\nHalf-board meals including dinner and breakfast\nAccess to the Tre Cime by scenic road, trail or winter route\nA base for hiking, traverses and climbing\nMountain accommodation with bedding and shared bathroom facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugioauronzo.it","updated_at":"2026-11-08T02:20:52.244261+00:00"}]}],"last_refreshed_at":"2026-11-08T02:20:52.252791+00:00","last_changed_at":"2026-11-08T02:20:52.262412+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=337a4ee1-55a9-46bc-9550-18cf719c76f6"}