{"name":"Rifugio Maria Luisa","domain":"rifugiomarialuisa.it","url":"https://optimly.ai/brand/rifugio-maria-luisa","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Alpine mountain refuge in Val Toggia, Formazza Valley, offering lodging, meals, bar service, and access to hiking and mountaineering routes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"description","label":"Description","shape":"text","content":"Rifugio Maria Luisa is an alpine refuge located at 2,160 metres above sea level in Val Toggia, in the Formazza Valley. It offers 70 beds, bar and dining services, half-board stays, free Wi-Fi, e-bike charging, and pet access subject to its regulations. The refuge can be reached on foot or by bicycle in summer, and by skis, snowshoes, or fat bike in winter.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To welcome visitors to the high mountains, provide accommodation and refreshment, and help guests experience and explore the surrounding alpine territory.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Giada and Lorenzo manage the refuge. Giada has previously managed Rifugio Zum Gora and is a cross-country ski instructor; Lorenzo has a background as a builder and plumber and has lived in Val Formazza.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rifugiomarialuisa.it","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, personal, and informative, with an emphasis on mountain hospitality, nature, safety, and outdoor exploration.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1936 (the idea to build the refuge was discussed at a CAI Busto council meeting on 21 October 1936)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Val Toggia, Formazza Valley, Italy, at 2,160 metres above sea level","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned by CAI Busto","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a base for overnight stays, meals, refreshments, route planning, and rest for hikers, trekkers, mountaineers, cyclists, and other visitors exploring the Formazza Valley and surrounding alpine routes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Alpine accommodation with 70 beds\nBar service from 8:30 to 21:00\nLunch service from 11:45 to 14:00\nHalf-board accommodation by reservation\nPacked lunches by reservation\nInformation about local itineraries, lakes, peaks, and mountain routes\nSeasonal access for hiking, cycling, skiing, snowshoeing, and fat biking\nEvent and opening-status information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Overnight stays\nHalf-board stays\nLunch service\nPacked lunches\nBar service\nHot showers\nSingle-use sleeping bags and shower towels\nMountain excursions and route access","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"2026 half-board: €60 per person per night for CAI members and €75 for non-members. Half-board is free for children aged 0–3, €30 for ages 4–6, €45 for ages 7–10, and €52.50 for CAI members aged 11–25 (€75 for non-members). Alpine Guide half-board is €50. Hot shower: €4; disposable sleeping-bag liner: €5; disposable shower towel: €4; packed lunch: €12. Extra drinks and services are excluded. Prices are per person per night where applicable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and outdoor tourism","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hikers, trekkers, mountaineers, cyclists, skiers, snowshoe users, families, CAI members, Alpine Guides, and visitors exploring the Formazza Valley.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Outdoor enthusiasts and groups seeking alpine accommodation, meals, route access, and local guidance in the Formazza Valley, including hikers, trekkers, mountaineers, and seasonal snow-sports visitors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight stop during a trekking route or alpine traverse\nBase for hikes to nearby lakes and peaks\nHalf-board accommodation in the mountains\nLunch or packed lunch during an excursion\nBar stop and refreshments after a walk\nSummer access by foot or bicycle\nWinter access by skis, snowshoes, or fat bike\nFamily day trips and mountain outings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A place to stay in the Formazza Valley with capacity for up to 70 guests\nMeals, drinks, and refreshments during mountain activities\nAccess to local hiking, trekking, skiing, and mountaineering routes\nPractical information for planning excursions\nA nature-focused mountain experience away from ordinary road traffic\nConvenient amenities including Wi-Fi and e-bike charging","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomarialuisa.it","updated_at":"2026-11-07T19:04:43.236781+00:00"}]}],"last_refreshed_at":"2026-11-07T19:04:43.255792+00:00","last_changed_at":"2026-11-07T19:04:43.286688+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d000866f-2871-46f8-918d-24189b9a5010"}