# Rifugio Maria Luisa > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/rifugio-maria-luisa - **Dataset:** https://optimly.ai/brand/rifugio-maria-luisa.json - **Markdown:** https://optimly.ai/brand/rifugio-maria-luisa/llms.txt - **Official website:** https://rifugiomarialuisa.it - **Slug:** rifugio-maria-luisa - **Categories:** travel-hospitality ## Overview - **Tagline:** Alpine mountain refuge in Val Toggia, Formazza Valley, offering lodging, meals, bar service, and access to hiking and mountaineering routes. Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Description:** Rifugio Maria Luisa is an alpine refuge located at 2,160 metres above sea level in Val Toggia, in the Formazza Valley. It offers 70 beds, bar and dining services, half-board stays, free Wi-Fi, e-bike charging, and pet access subject to its regulations. The refuge can be reached on foot or by bicycle in summer, and by skis, snowshoes, or fat bike in winter. Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 ## Identity - **Mission:** To welcome visitors to the high mountains, provide accommodation and refreshment, and help guests experience and explore the surrounding alpine territory. Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Founders & leadership:** Giada and Lorenzo manage the refuge. Giada has previously managed Rifugio Zum Gora and is a cross-country ski instructor; Lorenzo has a background as a builder and plumber and has lived in Val Formazza. Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Website:** https://rifugiomarialuisa.it Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Voice & tone:** Warm, welcoming, personal, and informative, with an emphasis on mountain hospitality, nature, safety, and outdoor exploration. Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Founded:** 1936 (the idea to build the refuge was discussed at a CAI Busto council meeting on 21 October 1936) Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Headquarters:** Val Toggia, Formazza Valley, Italy, at 2,160 metres above sea level Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Parent ownership:** Owned by CAI Busto Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 ## Offerings - **Problem solved:** Provides a base for overnight stays, meals, refreshments, route planning, and rest for hikers, trekkers, mountaineers, cyclists, and other visitors exploring the Formazza Valley and surrounding alpine routes. Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Core capabilities:** - Alpine accommodation with 70 beds - Bar service from 8:30 to 21:00 - Lunch service from 11:45 to 14:00 - Half-board accommodation by reservation - Packed lunches by reservation - Information about local itineraries, lakes, peaks, and mountain routes - Seasonal access for hiking, cycling, skiing, snowshoeing, and fat biking - Event and opening-status information Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Products / SKUs:** - Overnight stays - Half-board stays - Lunch service - Packed lunches - Bar service - Hot showers - Single-use sleeping bags and shower towels - Mountain excursions and route access Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Pricing:** 2026 half-board: €60 per person per night for CAI members and €75 for non-members. Half-board is free for children aged 0–3, €30 for ages 4–6, €45 for ages 7–10, and €52.50 for CAI members aged 11–25 (€75 for non-members). Alpine Guide half-board is €50. Hot shower: €4; disposable sleeping-bag liner: €5; disposable shower towel: €4; packed lunch: €12. Extra drinks and services are excluded. Prices are per person per night where applicable. Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 ## Audience - **Target industry:** Hospitality and outdoor tourism Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Customer base:** Hikers, trekkers, mountaineers, cyclists, skiers, snowshoe users, families, CAI members, Alpine Guides, and visitors exploring the Formazza Valley. Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Ideal customer profile:** Outdoor enthusiasts and groups seeking alpine accommodation, meals, route access, and local guidance in the Formazza Valley, including hikers, trekkers, mountaineers, and seasonal snow-sports visitors. Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Use cases:** - Overnight stop during a trekking route or alpine traverse - Base for hikes to nearby lakes and peaks - Half-board accommodation in the mountains - Lunch or packed lunch during an excursion - Bar stop and refreshments after a walk - Summer access by foot or bicycle - Winter access by skis, snowshoes, or fat bike - Family day trips and mountain outings Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 - **Customer outcomes:** - A place to stay in the Formazza Valley with capacity for up to 70 guests - Meals, drinks, and refreshments during mountain activities - Access to local hiking, trekking, skiing, and mountaineering routes - Practical information for planning excursions - A nature-focused mountain experience away from ordinary road traffic - Convenient amenities including Wi-Fi and e-bike charging Source: Brand's website (https://rifugiomarialuisa.it) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.