{"name":"Rifugio Monzino","domain":"rifugiomonzino.com","url":"https://optimly.ai/brand/rifugio-monzino","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Alpine mountain refuge in the Mont Blanc massif offering accommodation, mountain access and mountaineering activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"},{"key":"description","label":"Description","shape":"text","content":"Rifugio Monzino is a 55-bed alpine refuge at 2,561 metres in the Val Veny area, between the Brouillard and Freney glaciers. The refuge provides lodging, facilities and access to ferrata routes, glaciers, rock climbing and mountaineering itineraries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To share a passion for work and the mountains while providing hospitality and access to the alpine environment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Managed by the Chanoine family. Armando Chanoine, a ski instructor and Alpine guide, manages the refuge with his family; the site also identifies him as the refuge manager.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rifugiomonzino.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informative, practical and passionate about alpine activities and the mountain environment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1965","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Rifugio Monzino, Val Veny, Italy; the refuge is located at 2,561 metres. The operating company lists Rue du Mont Blanc 83, 11017 Morgex (AO), Italy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The refuge was donated by Franco Monzino to the Società Guide Alpine di Courmayeur. It is currently managed by the Chanoine family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides mountain lodging, access information and activity guidance for people visiting the Mont Blanc alpine environment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Alpine refuge accommodation with 55 beds\nAccess via hiking trail and equipped via ferrata\nInformation about mountaineering routes and local alpine conditions\nAccess to the Brouillard and Freney glaciers\nRock climbing area and ferrata activities\nOrganization of mountaineering courses\nFacilities including showers, internet access, educational room, library and helicopter landing platform","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Overnight stays at Rifugio Monzino\nMountaineering and alpine activity information\nAccess to ferrata routes and nearby glaciers\nRock climbing and mountaineering course organization","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Mountain tourism, hospitality and outdoor recreation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Alpinists, climbers, hikers, mountain-course participants, beginners and families.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Visitors to the Mont Blanc massif seeking alpine accommodation, ferrata or glacier access, climbing opportunities, or mountaineering activities suitable for different abilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Staying overnight during alpine ascents\nAccessing the Brouillard and Freney glaciers\nHiking to the refuge via the Val Veny trail and ferrata\nClimbing at the nearby rock gym\nCompleting the Châtelet summit ferrata\nUsing the refuge as a base for mountaineering routes\nOrganizing or attending mountaineering courses","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a 55-bed refuge in a high-alpine setting\nA base for alpine ascents and mountaineering routes\nOpportunities to practice ferrata, glacier travel and rock climbing\nPractical information for reaching and using the refuge\nMountain accommodation with basic guest facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rifugiomonzino.com","updated_at":"2026-11-07T06:56:38.466911+00:00"}]}],"last_refreshed_at":"2026-11-07T06:56:38.478313+00:00","last_changed_at":"2026-11-07T06:56:38.487427+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c36fed88-3084-4e45-bff9-017eb529b3f5"}