{
  "slug": "right-at-home",
  "name": "Right At Home",
  "description": "Right at Home provides in-home care services for seniors and adults with disabilities, illness, or injury, focusing on enabling them to live successfully and comfortably at home through various levels of support.",
  "url": "https://optimly.ai/brand/right-at-home",
  "websiteUrl": "https://rightathome.net/",
  "logoUrl": "https://logo.clearbit.com/rightathome.net",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Home Healthcare Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-17T17:32:48.774Z",
  "verifiedVitals": {
    "website": "https://rightathome.net",
    "category": "In-home care services",
    "what_it_does": "Right at Home provides a range of in-home care services, including companion care, personal care, nursing services, and specialty care, to help seniors and adults with disabilities live successfully and independently in their homes. These services include assistance with daily living tasks, hygiene, mobility, medication reminders, light housekeeping, transportation, and specialized support for conditions such as Alzheimer's, diabetes, and Parkinson's.",
    "primary_audience": "Seniors and adults with disabilities, as well as individuals facing challenges due to aging, illness, or injury.",
    "core_product": "In-home care services, encompassing companion care, personal care, nursing services, and specialty care.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Pricing varies by location, length of shift, and day of the week, typically ranging from $29 to $50 per hour. Payment options include private pay, long-term care insurance, and long-term care benefit plans."
    },
    "parent_ownership": "Right at Home is part of Risemark, which is owned by Investors Management Corporation (IMC).",
    "named_competitors": [
      "Help at Home",
      "ComForCare",
      "Griswold Home Care",
      "Visiting Angels",
      "BAYADA Home Health Care",
      "Home Instead Senior Care",
      "BrightStar Care",
      "Comfort Keepers",
      "Synergy HomeCare",
      "24 Hour Home Care",
      "FirstLight Home Care",
      "Living Assistance Services",
      "AccentCare"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "Difficulty living independently at home due to aging, disability, illness, or injury",
      "Need for physical assistance with daily activities",
      "Need for hygiene and mobility support",
      "Requirement for in-home medical and nursing care",
      "Challenges caring for loved ones with specific conditions like Alzheimer’s, diabetes, or Parkinson’s",
      "Family caregiver burnout",
      "Need for reliable and compassionate in-home support"
    ],
    "solutionIntents": [
      "Seeking in-home care services for seniors",
      "Looking for personal care assistance at home",
      "Finding companion care for elderly loved ones",
      "Accessing skilled nursing services at home",
      "Hiring specialty care for chronic conditions",
      "Exploring options for 24-hour in-home care",
      "Arranging respite care for family caregivers"
    ],
    "evaluationIntents": [
      "Choosing a home care provider",
      "Comparing in-home care options and services",
      "Assessing the need for different levels of home care",
      "Reviewing the quality and training of home care caregivers",
      "Evaluating cost-effectiveness of in-home care vs. other options",
      "Understanding care plans and service customization"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787025818906
}