{"name":"Rimi Baltic","domain":"rimibaltic.com","url":"https://optimly.ai/brand/rimi-baltic","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Rimi Baltic is a large grocery retailer operating in Estonia, Latvia and Lithuania through Rimi Hyper, Rimi Super, Rimi Mini and Rimi Express stores, as well as e-stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"},{"key":"description","label":"Description","shape":"text","content":"Rimi Baltic operates four retail chains across the Baltic States and has offered e-commerce in all three Baltic countries since 2020. It employs over 11,000 people across the Baltics and provides food and non-food products, fresh meals, groceries and online shopping services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"We drive better choices by making them affordable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rimibaltic.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Clear, practical and customer-oriented, emphasizing simplicity, affordability, convenience and better choices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Rimi Baltic is part of Salling Group, described as Denmark's largest retail group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Makes everyday grocery shopping easier by offering accessible food and non-food products, convenient store formats, online ordering, home delivery and pickup options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Grocery and non-food retail\nOperating Hyper, Super, Mini and Express store formats\nE-commerce grocery shopping\nHome delivery\nRimi Drive pickup\nRimi Click & Collect in-store pickup\nSupplier procurement and supplier communications\nPromotion planning for suppliers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Rimi Hyper\nRimi Super\nRimi Mini\nRimi Express\nRimi e-store\nHome delivery\nRimi Drive\nRimi Click & Collect","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Access to the iRimi Supplier Portal is free of charge for existing Rimi suppliers. Retail and e-store product pricing is not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery and food retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Customers across Estonia, Latvia and Lithuania, as well as Rimi suppliers using the iRimi Supplier Portal.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers in the Baltic States seeking groceries, fresh food, meals, snacks and non-food products through convenient store and online shopping formats; existing Rimi suppliers needing supplier information and communication tools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for groceries and non-food products in Rimi stores\nBuying fresh meals or snacks on the go\nOrdering groceries online for home delivery\nOrdering groceries for Rimi Drive pickup\nOrdering groceries for in-store Click & Collect pickup\nAccessing supplier announcements, documentation and business forms\nApplying for promotions in Rimi stores through the Promotion Planning Tool","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Easier everyday shopping\nAccess to affordable grocery choices\nConvenient home delivery and pickup options\nAccess to a wide selection of quality food and non-food products\nMeal inspiration and shopping recommendations through the e-store\nSupplier access to information, communication and promotion planning tools","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimibaltic.com","updated_at":"2026-11-08T03:28:00.793124+00:00"}]}],"last_refreshed_at":"2026-11-08T03:28:00.801498+00:00","last_changed_at":"2026-11-08T03:28:00.810269+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c699a544-3484-46f6-a9c3-9e56b808918b"}