{"name":"Rimi Lietuva","domain":"rimi.lt","url":"https://optimly.ai/brand/rimi-lietuva","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Rimi Lietuva is a grocery retailer with physical stores, an online grocery shop, delivery and customer promotions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"},{"key":"description","label":"Description","shape":"text","content":"Rimi Lietuva provides grocery products through its stores and e-shop, with food-related articles, healthy-choice guidance, promotions and a Rimi mobile app.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help customers shop for groceries, make healthier choices and save through promotions and everyday-price offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rimi.lt","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Practical, promotional, helpful, family-oriented and health-conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to groceries and helps customers choose products, order online, find promotions and plan meals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Grocery retail\nOnline grocery shopping\nHome delivery booking\nStore pickup and DRIVE collection\nMobile shopping and loyalty app\nPromotions and prize campaigns\nHealthy-choice product guidance\nFood, family and shopping advice content","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and everyday food products\nMeat and poultry\nCurd, yogurt and sour cream\nRimi private-label products\nRimi mobile app\nOnline grocery ordering and delivery","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices are displayed in euros, with regular prices, promotional prices, loyalty-card offers and basket discounts shown on the site.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and e-commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and families shopping for groceries in Lithuania, including online shoppers and customers using delivery, store pickup or DRIVE services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and households seeking everyday groceries, online ordering, delivery or pickup, promotions and healthier food choices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying everyday groceries\nOrdering groceries online\nBooking home delivery\nCollecting online orders in stores or at DRIVE points\nFinding promotional offers and discounts\nChoosing products under the Rinkis sveikiau healthy-choice label\nFinding recipes and meal ideas\nUsing the Rimi mobile app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to grocery products\nOnline grocery orders with delivery or pickup options\nPotential savings through promotions, discounts and loyalty offers\nMore informed healthy-food choices\nMeal-planning and cooking inspiration","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rimi.lt","updated_at":"2026-11-07T18:53:40.094510+00:00"}]}],"last_refreshed_at":"2026-11-07T18:53:40.109282+00:00","last_changed_at":"2026-11-07T18:53:40.118497+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9fb4af7e-5ce2-4184-bfd5-72221489b2fa"}