# Standard Custody (by Ripple) > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Standard Custody & Trust Company, LLC is a New York limited purpose trust company that issues Ripple USD (RLUSD), a U.S. dollar-denominated stablecoin, and provides blockchain-based custody services to enterprise customers. It operates as a subsidiary of Ripple Labs Inc. The company, through its sponsor Ripple Labs, is also establishing Ripple National Trust Bank to complement and expand its fiduciary and reserve management services for stablecoins and other digital asset activities. - Business Profile: https://optimly.ai/brand/ripple-standard-custody - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://occ.gov/ - Logo: https://logo.clearbit.com/occ.gov - Slug: ripple-standard-custody - Brand Authority Index tier: Low Visibility - Archetype: Challenger - Category: Financial Services - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Internal self-custody or traditional banking: Enterprises might attempt to manage digital assets themselves or rely on traditional banks, which often lack specialized digital asset capabilities, leadi | Unregulated crypto exchanges/brokers: Companies could use less regulated cryptocurrency exchanges or brokers for digital asset services, which might offer broader asset support but carry higher regula | Avoid digital assets: Enterprises might choose to entirely avoid engaging with digital assets or stablecoins due to perceived regulatory uncertainty, security concerns, or lack of compliant infrastruc Solutions: Standard Custody | Ripple National Trust Bank | RLUSD stablecoin | Digital asset custody New York | Blockchain trust company | Software-only custody solutions: Utilizing non-custodial software wallets or decentralized finance (DeFi) protocols for asset management, which offers user control but shifts the burden of security an