{"name":"Rizal Commercial Banking Corporation","domain":"rcbc.com","url":"https://optimly.ai/brand/rizal-commercial-banking-corporation","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Rizal Commercial Banking Corporation (RCBC) is a privately owned universal bank in the Philippines providing personal, business, wealth, lending, credit card, and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"},{"key":"description","label":"Description","shape":"text","content":"RCBC describes itself as a trusted universal bank in the Philippines with 65 years of heritage. It evolved from a private development bank in Rizal province in 1960 into one of the country’s largest privately owned universal banks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To fulfill customers’ passions and drive their success through financial services, innovations, safe and secure banking, and personalized service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rcbc.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Aspirational, supportive, customer-focused, and innovation-oriented, using messaging centered on financial goals, personal milestones, and success.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1960","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Privately owned; described as one of the largest privately owned universal banks in the Philippines.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families, entrepreneurs, and businesses manage finances, access financing, build wealth, conduct everyday banking, and achieve goals such as purchasing vehicles, buying or improving homes, and growing enterprises.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Universal banking services\nDigital banking through the RCBC Pulz app\nAuto loans and vehicle financing\nHome loans and home improvement financing\nCredit cards with rewards and points\nWealth management\nPriority and VIP banking\nBusiness collection, disbursement, and cash management services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"RCBC Pulz App\nHexagon Club Privilege\nHexagon Club Priority\nHexagon Club Prestige\nRegular Auto Loan\nAuto Loan Plus\nRegular Home Loan\nHome Loan Plus","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product terms and qualification requirements vary. Published examples include auto-loan down payments of 20% with 12–60 month terms, home-loan minimum amounts from PHP 300,000 or PHP 1,000,000 depending on product, and Hexagon Club eligibility thresholds based on total CASA balances.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Filipinos and customers in the Philippines, including individual consumers, families, entrepreneurs, businesses, and affluent or high-net-worth banking customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses in the Philippines seeking everyday banking, digital banking, vehicle or home financing, credit cards, wealth management, or personalized priority banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing savings or checking accounts\nEveryday digital banking and transactions through RCBC Pulz\nFinancing a new or pre-owned vehicle\nBuying a house, condominium, or vacant lot\nBuilding, renovating, or refinancing a home\nUsing credit cards for purchases and rewards\nManaging and growing personal assets through wealth management\nReceiving VIP banking benefits and personalized financial support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Faster and easier everyday banking transactions\nAccess to flexible vehicle and home financing\nSupport for purchasing, building, or improving a home\nRewards and exclusive benefits through credit cards and Hexagon Club\nPersonalized wealth management support\nPriority service, dedicated support, and selected fee or rate benefits for eligible customers\nBusiness support for collections, disbursements, and cash management","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rcbc.com","updated_at":"2026-11-08T02:44:00.654290+00:00"}]}],"last_refreshed_at":"2026-11-08T02:44:00.661411+00:00","last_changed_at":"2026-11-08T02:44:00.668004+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=defd2092-d239-443e-8f8c-b10b84948dce"}