{"name":"Road Scholar","domain":"roadscholar.org","url":"https://optimly.ai/brand/road-scholar","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Road Scholar is a not-for-profit educational travel organization offering learning adventures for adults, primarily age 50 and over, in destinations around the world.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"},{"key":"description","label":"Description","shape":"text","content":"Road Scholar provides educational travel programs and lifelong learning experiences, including thousands of learning adventures across more than 100 countries, online learning programs and lectures, grandparent adventures, and connections to lifelong learning institutes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Encourages adults to live fully through lifelong learning and to turn the world into their classroom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://roadscholar.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inspirational, welcoming, educational, and supportive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1975; founded as a not-for-profit organization.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides adults with accessible opportunities to combine travel, education, community, and lifelong learning, while also offering travel assistance, insurance coverage, and financial support programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Educational travel program design and delivery\nLearning adventures in destinations worldwide\nTravel collections organized by destination, interest, budget, and traveler type\nOnline learning programs and lectures\nGrandparent-and-grandchild learning adventures\nSolo traveler support and resources\nIncluded travel assistance and assurance coverage\nOptional trip protection coverage","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Road Scholar Learning Adventures\nGrandparent Adventures\nRoad Scholar At Home Adventures Online programs\nRoad Scholar At Home Online Lectures\nRoad Scholar Assurance Plan\nOptional Road Scholar Trip Protection Plan\nRoad Scholar Institute Network","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Program pricing varies. The site features a collection of programs under $1,500. Optional Trip Protection Plan prices vary and are provided at or after enrollment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Educational travel and adult lifelong learning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Adults age 50 and over, including solo travelers, grandparents traveling with grandchildren, caregivers, and adults interested in lifelong learning. The site reports 6 million participants age 50+ and 30% solo travelers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Adults age 50+ seeking educational, socially engaging travel experiences, including solo travelers, grandparents, caregivers, and lifelong learners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Educational travel and learning adventures abroad or in the United States\nTraveling solo while participating in a supported group learning experience\nGrandparents and grandchildren learning and traveling together\nTaking online multi-day learning programs or one-hour lectures from home\nExploring new hobbies and academic or cultural interests\nParticipating in local lifelong learning institutes\nProtecting a program investment with included or optional travel coverage\nSeeking financial assistance for a Road Scholar journey","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to learning adventures across more than 100 countries\nOpportunities to combine travel with education and cultural exploration\nLearning from home through online programs and lectures\nOpportunities for intergenerational learning and travel\nSupport and community for solo travelers and caregivers\nEmergency assistance and selected travel insurance benefits during programs\nFinancial assistance toward transformative educational travel for eligible caregivers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roadscholar.org","updated_at":"2026-11-07T20:04:12.082852+00:00"}]}],"last_refreshed_at":"2026-11-07T20:04:12.098417+00:00","last_changed_at":"2026-11-07T20:04:12.110876+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6e958c10-4764-4458-8eec-e5fe5114b44e"}