{"name":"Robert Dyas","domain":"robertdyas.co.uk","url":"https://optimly.ai/brand/robert-dyas","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK home, garden, DIY and lifestyle retailer operating stores and an online shop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"description","label":"Description","shape":"text","content":"Robert Dyas is a retailer offering products for the home and garden, including cleaning solutions, kitchen essentials, DIY products, gardening supplies, home furniture, electricals, laundry and utility products, gifts and seasonal goods. It sells through its website and 93 stores across the South of England, with delivery and Click & Collect services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide customers with the best products, service and advice possible, operating as shopkeepers rather than just shops and helping customers with service, advice and support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Theo Paphitis acquired Robert Dyas in July 2012. The website does not identify other current leadership roles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://robertdyas.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Helpful, practical, accessible and promotional, with an emphasis on product advice, inspiration, value and convenience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1872","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Kindred House, 17 Hartfield Road, Wimbledon, London SW19 3SE","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Robert Dyas Holdings Limited T/A Robert Dyas; acquired by Theo Paphitis in July 2012.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers find practical products and advice for maintaining, improving and furnishing their homes, gardens and everyday lives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Omnichannel retail through a website and physical stores\nHome, garden, DIY and lifestyle product merchandising\nFree Click & Collect in 15 minutes on eligible products\nZoom delivery in as little as 25 minutes on eligible products\nExpress and standard home delivery\nCustomer service, product advice and reviews\nProduct recycling facilities for batteries, light bulbs, water filter cartridges and printer cartridges\nDropship supplier marketplace","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Cleaning and household products\nKitchenware and cookware\nKitchen electricals and small appliances\nHome electricals\nDIY tools and security products\nGarden tools, buildings, furniture and BBQs\nLaundry and utility products\nHome furniture","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold at varying prices. Standard delivery starts from £2.95; eligible Click & Collect is free, and some products have free standard delivery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail and e-commerce, focused on home, garden, DIY and lifestyle products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"UK consumers, including shoppers using 93 stores across the South of England and the online store available throughout the UK.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK household shoppers looking for practical, innovative and durable products for home improvement, gardening, DIY, cleaning, cooking, storage and everyday living.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for home and garden essentials\nHome improvement and DIY projects\nGardening, outdoor living and garden storage\nCooking and kitchen equipment purchases\nCleaning, laundry and household organisation\nBuying home furniture and electrical appliances\nOnline ordering with home delivery, Zoom delivery or Click & Collect\nRecycling used batteries, light bulbs, water filter cartridges and printer cartridges","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to practical products for the home and garden\nConvenient shopping through stores and online channels\nFast collection and delivery options\nProduct guidance, advice and inspiration\nAccess to products from established brands and new start-ups\nOptions to shop more ethically through FSC-certified products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robertdyas.co.uk","updated_at":"2026-11-07T19:45:11.434313+00:00"}]}],"last_refreshed_at":"2026-11-07T19:45:11.449825+00:00","last_changed_at":"2026-11-07T19:45:11.462600+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8932c3f6-bebc-464f-81af-655fe2c4dad6"}