# Robert Dyas > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/robert-dyas - **Dataset:** https://optimly.ai/brand/robert-dyas.json - **Markdown:** https://optimly.ai/brand/robert-dyas/llms.txt - **Official website:** https://robertdyas.co.uk - **Slug:** robert-dyas - **Categories:** retail-ecommerce ## Overview - **Tagline:** UK home, garden, DIY and lifestyle retailer operating stores and an online shop. Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Description:** Robert Dyas is a retailer offering products for the home and garden, including cleaning solutions, kitchen essentials, DIY products, gardening supplies, home furniture, electricals, laundry and utility products, gifts and seasonal goods. It sells through its website and 93 stores across the South of England, with delivery and Click & Collect services. Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 ## Identity - **Mission:** To provide customers with the best products, service and advice possible, operating as shopkeepers rather than just shops and helping customers with service, advice and support. Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Founders & leadership:** Theo Paphitis acquired Robert Dyas in July 2012. The website does not identify other current leadership roles. Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Website:** https://robertdyas.co.uk Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Voice & tone:** Helpful, practical, accessible and promotional, with an emphasis on product advice, inspiration, value and convenience. Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Founded:** 1872 Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Headquarters:** Kindred House, 17 Hartfield Road, Wimbledon, London SW19 3SE Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Parent ownership:** Robert Dyas Holdings Limited T/A Robert Dyas; acquired by Theo Paphitis in July 2012. Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 ## Offerings - **Problem solved:** Helps customers find practical products and advice for maintaining, improving and furnishing their homes, gardens and everyday lives. Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Core capabilities:** - Omnichannel retail through a website and physical stores - Home, garden, DIY and lifestyle product merchandising - Free Click & Collect in 15 minutes on eligible products - Zoom delivery in as little as 25 minutes on eligible products - Express and standard home delivery - Customer service, product advice and reviews - Product recycling facilities for batteries, light bulbs, water filter cartridges and printer cartridges - Dropship supplier marketplace Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Products / SKUs:** - Cleaning and household products - Kitchenware and cookware - Kitchen electricals and small appliances - Home electricals - DIY tools and security products - Garden tools, buildings, furniture and BBQs - Laundry and utility products - Home furniture Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Pricing:** Products are sold at varying prices. Standard delivery starts from £2.95; eligible Click & Collect is free, and some products have free standard delivery. Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 ## Audience - **Target industry:** Retail and e-commerce, focused on home, garden, DIY and lifestyle products. Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Customer base:** UK consumers, including shoppers using 93 stores across the South of England and the online store available throughout the UK. Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Ideal customer profile:** UK household shoppers looking for practical, innovative and durable products for home improvement, gardening, DIY, cleaning, cooking, storage and everyday living. Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Use cases:** - Shopping for home and garden essentials - Home improvement and DIY projects - Gardening, outdoor living and garden storage - Cooking and kitchen equipment purchases - Cleaning, laundry and household organisation - Buying home furniture and electrical appliances - Online ordering with home delivery, Zoom delivery or Click & Collect - Recycling used batteries, light bulbs, water filter cartridges and printer cartridges Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 - **Customer outcomes:** - Access to practical products for the home and garden - Convenient shopping through stores and online channels - Fast collection and delivery options - Product guidance, advice and inspiration - Access to products from established brands and new start-ups - Options to shop more ethically through FSC-certified products Source: Brand's website (https://robertdyas.co.uk) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.