{"name":"Robinsons Supermarket","domain":"robinsonssupermarket.com.ph","url":"https://optimly.ai/brand/robinsons-supermarket","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Robinsons Supermarket is a Philippine supermarket chain offering fresh food, groceries, and everyday lifestyle needs through over 160 stores nationwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"},{"key":"description","label":"Description","shape":"text","content":"Robinsons Supermarket is a major Philippine supermarket chain and a core subsidiary of Robinsons Retail Holdings Inc. Established in 1985, it provides fresh food, quality groceries, wellness-oriented choices, and everyday value in clean, modern, organized stores. The brand also offers catalogs, promotions, vouchers, online ordering, and Go Rewards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To enrich the lives of Filipino families by making good food, fresh choices, quality groceries, and wholesome choices accessible to communities across the Philippines.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://robinsonssupermarket.com.ph","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Family-oriented, wellness-focused, accessible, and value-conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1985","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Core subsidiary of Robinsons Retail Holdings Inc.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps Filipino families conveniently access fresh food, quality groceries, wholesome choices, and everyday lifestyle essentials at affordable value.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Nationwide supermarket retail through over 160 stores\nFresh food and grocery retail\nWellness and healthy-living product offerings\nLocal sourcing initiatives\nPromotions, discounts, catalogs, and vouchers\nOnline grocery ordering\nGo Rewards customer program\nStore locator and branch information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fresh food\nQuality groceries\nEveryday lifestyle needs\nWellness and healthy-living products\nGrocery vouchers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Affordable everyday value; specific prices are not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Supermarket and grocery retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Filipino families and communities across the Philippines seeking groceries, fresh food, and everyday lifestyle essentials.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Filipino households and grocery shoppers looking for fresh, quality, wholesome, and affordable everyday goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for fresh food and groceries\nPurchasing everyday lifestyle essentials\nFinding nearby supermarket branches\nAccessing grocery promotions and discounts\nRedeeming grocery vouchers\nOrdering groceries online\nUsing catalogs to discover deals\nParticipating in the Go Rewards program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to fresh food and quality groceries\nMore accessible wholesome and wellness-oriented choices\nEveryday value on grocery purchases\nConvenient access through a nationwide store network\nAbility to discover and redeem promotions, discounts, and vouchers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://robinsonssupermarket.com.ph","updated_at":"2026-11-08T02:26:57.134250+00:00"}]}],"last_refreshed_at":"2026-11-08T02:26:57.141513+00:00","last_changed_at":"2026-11-08T02:26:57.148621+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4f804608-2e11-4452-8c9c-9a0a50d1fb6e"}