# Roblox
> Roblox is a global platform and storefront where users go to play games and create experiences. It functions as a social network, a game engine (Roblox Studio), and a virtual economy, allowing millions of people to gather in user-generated 3D worlds.
- URL: https://optimly.ai/brand/roblox
- Logo: https://logo.clearbit.com/https://www.roblox.com
- Slug: roblox
- BAI Score: 94/100
- Archetype: Challenger
- Category: Entertainment & Technology
- Last Analyzed: April 10, 2026
## Competitors
- Unity (https://optimly.ai/brand/unity)
## Also Referenced By
- Minecraft (https://optimly.ai/brand/minecraft-mojang-microsoft)
## Buyer Intent Signals
Problems: Traditional Gaming: Playing isolated single-player games or non-social titles.
Solutions: best user generated games platform | how to make your own game online | cross platform social gaming platform | metaverse games for kids and adults | professional game engine for triple-a studios | Professional Game Development Tools: Building custom game engines from scratch (Unity, Unreal) without a social layer. | Standard Social Media: Socializing on platforms without integrated creation tools (Discord, Snapchat).
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## Full Details / RAG Data
### Overview
Roblox is listed in the AI Directory.
Roblox is a global platform and storefront where users go to play games and create experiences. It functions as a social network, a game engine (Roblox Studio), and a virtual economy, allowing millions of people to gather in user-generated 3D worlds.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Roblox |
| Slug         | roblox |
| URL          | https://optimly.ai/brand/roblox |
| Logo         | https://logo.clearbit.com/https://www.roblox.com |
| BAI Score    | 94/100 |
| Archetype    | Challenger |
| Category     | Entertainment & Technology |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-05-01T18:01:33.132Z |
### Verified Facts
- Founded: 2004
- Headquarters: San Mateo, California
### Competitors
| Name | Profile |
|------|---------|
| Unity | https://optimly.ai/brand/unity |
### Also Referenced By
- Minecraft (https://optimly.ai/brand/minecraft-mojang-microsoft)
### Buyer Intent Signals
#### Problems this brand solves
- Traditional Gaming: Playing isolated single-player games or non-social titles.
#### Buyers search for
- best user generated games platform
- how to make your own game online
- cross platform social gaming platform
- metaverse games for kids and adults
- professional game engine for triple-a studios
- Professional Game Development Tools: Building custom game engines from scratch (Unity, Unreal) without a social layer.
- Standard Social Media: Socializing on platforms without integrated creation tools (Discord, Snapchat).
### Links
- Canonical page: https://optimly.ai/brand/roblox
- JSON endpoint: /brand/roblox.json
- LLMs.txt: /brand/roblox/llms.txt