{"name":"Rogers","domain":"rogers.co.jp","url":"https://optimly.ai/brand/rogers","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"日本初のディスカウントストアを生み出した、埼玉県を中心に店舗を展開するディスカウント小売チェーン。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"description","label":"Description","shape":"text","content":"ロヂャースは、食品、衣料品、生活用品などを取り扱うディスカウントストアを運営しています。プライベートブランド「mykai（マイカイ）」の商品開発や、マイカイクラブの電子マネーサービスも提供しています。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"お客様に愛される商品づくりを目指し、高品質でありながら低価格の、安心・安全な商品を提供する。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"代表取締役社長：大田順康","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rogers.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"親しみやすく、地域密着型で、低価格と品質を訴求するトーン。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1973年","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"〒338-0821 埼玉県さいたま市桜区山久保1-11-1","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"北辰商事株式会社は、株式会社スーパーヤオフジを子会社化し、北辰グループの一員となったと告知しています。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"日常的に使う食品や生活用品などを、品質や安全性に配慮しながら低価格で購入したいというニーズに応える。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"ディスカウントストアの運営\n食品・生鮮品・衣料品・生活用品の販売\nプライベートブランド「mykai（マイカイ）」の商品開発\n折り込みチラシによる店舗・商品情報の提供\nマイカイクラブカードの電子マネーサービス運営\n国産牛の個体識別番号検索サービス","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"青果\n精肉\n日配品\n加工食品\n惣菜\n衣料品\n生活用品\nプライベートブランド「mykai（マイカイ）」商品","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"「どこよりも安く」を掲げ、高品質でありながら低価格の商品提供を目指すディスカウント型。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"食品・日用品小売、ディスカウントストア","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"ロヂャースおよびマイカイマートの店舗を利用する一般消費者・地域住民。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"食品、生鮮品、衣料品、生活用品などの日常品を、品質と安全性に配慮しつつ低価格で購入したい消費者。","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"店舗での日常食品・生鮮品・加工食品・惣菜の購入\n衣料品や生活用品の購入\n折り込みチラシで店舗ごとの商品・特売情報を確認\nマイカイクラブカードへの電子マネーチャージと店舗での支払い\n国産牛の個体識別番号の検索\nプライベートブランド商品の購入","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"日常品を低価格で購入できる\n品質や安全性に配慮した商品を選べる\n食品から衣料品・生活用品まで一度に購入できる\nマイカイクラブカードの電子マネーで支払える\n店舗ごとのチラシや商品情報を確認できる","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rogers.co.jp","updated_at":"2026-11-08T02:40:18.283545+00:00"}]}],"last_refreshed_at":"2026-11-08T02:40:18.289309+00:00","last_changed_at":"2026-11-08T02:40:18.295462+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fca8f7eb-18bc-49ca-8437-0cc1b8518e43"}