{"name":"Rogue Credit Union","domain":"roguecu.org","url":"https://optimly.ai/brand/rogue-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Rogue Credit Union is a member-focused credit union offering personal deposit accounts, loans, credit cards, checking rewards and community programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"},{"key":"description","label":"Description","shape":"text","content":"Rogue Credit Union provides convenient accounts, lending products and local service for its members. Its offerings include checking and deposit accounts, home and auto loans, credit cards, vehicle purchasing and auctions, along with community support through its Giving Local program.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To put members first and support the communities it serves through local service, financial products and community involvement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://roguecu.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Member-focused, friendly, local and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals manage everyday banking, savings, borrowing and vehicle or home purchases through credit union accounts, loans, credit cards and local service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal deposit accounts and checking\nRewards checking with rates, rebates and rewards\nHome and mortgage lending\nAuto lending and vehicle purchasing through AutoSmart\nCredit cards\nOnline and mobile banking access\nCommunity giving, scholarships, donations and sponsorships\nPre-owned vehicle auctions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"MyRewards Checking\nPersonal deposit accounts\nHome loans and mortgage services\nAuto loans\nCredit cards\nAutoSmart vehicle shopping\nVehicle auctions\nOnline Banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises home loan rates as low as 5.89% APR, auto loan rates as low as 4.99% APR, credit card rates as low as 13.25% APR and MyRewards Checking rates as high as 3.00% APY. Rates are subject to stated qualifications, credit approval and change. MyRewards Checking may have a $10 monthly service fee unless its listed requirements are met.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and credit unions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Credit union members and the communities Rogue Credit Union serves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking personal banking, checking, deposit, home lending, auto lending or credit card products from a member-focused credit union.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening a new credit union membership and account\nManaging everyday checking and deposit needs\nEarning checking account rewards and rebates\nFinancing a home\nFinancing or shopping for a vehicle\nUsing a credit card\nAccessing online or mobile banking\nParticipating in community and local giving initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to convenient accounts and competitive rates\nLocal service centered on members\nRewards, rebates and interest through MyRewards Checking\nPre-approval and online vehicle shopping options\nAccess to a variety of home loan products\nCommunity support through scholarships, donations and sponsorships","source_type":"1p_website","source_label":"Brand's website","source_url":"https://roguecu.org","updated_at":"2026-11-06T22:17:26.446004+00:00"}]}],"last_refreshed_at":"2026-11-06T22:17:26.452111+00:00","last_changed_at":"2026-11-06T22:17:26.458676+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9093d715-f5f0-4e30-828f-a33e0c38199d"}