# ROIR > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/roir - **Dataset:** https://optimly.ai/brand/roir.json - **Markdown:** https://optimly.ai/brand/roir/llms.txt - **Official website:** https://roir-usa.com - **Slug:** roir - **Categories:** media-entertainment ## Overview - **Tagline:** Reachout International Records (ROIR) is an independent music label based in Brooklyn, New York. Source: Brand's website (https://roir-usa.com) · 2026-11-07 - **Description:** ROIR releases and promotes music spanning punk, reggae, dub, no wave, avant-garde, experimental, and New York City scenes. Its catalog is available through streaming and physical formats, with merchandise and licensing enquiries also supported. Source: Brand's website (https://roir-usa.com) · 2026-11-07 ## Identity - **Founders & leadership:** Founded by Neil Cooper. Source: Brand's website (https://roir-usa.com) · 2026-11-07 - **Website:** https://roir-usa.com Source: Brand's website (https://roir-usa.com) · 2026-11-07 - **Voice & tone:** Music-focused, editorial, and promotional. Source: Brand's website (https://roir-usa.com) · 2026-11-07 - **Founded:** 1979 Source: Brand's website (https://roir-usa.com) · 2026-11-07 - **Headquarters:** 487 Macdonough St, Brooklyn, NY 11233, United States Source: Brand's website (https://roir-usa.com) · 2026-11-07 ## Offerings - **Problem solved:** Provides access to independent music releases through streaming, physical formats, playlists, merchandise, and licensing services. Source: Brand's website (https://roir-usa.com) · 2026-11-07 - **Core capabilities:** - Independent music publishing and label operations - Release of music on CD, vinyl, and cassette - Digital streaming and playlist distribution - Music merchandise sales - Licensing enquiries - Music news and artist/event promotion Source: Brand's website (https://roir-usa.com) · 2026-11-07 - **Products / SKUs:** - Music releases on CD - Vinyl records - Cassette tapes - Digital music and streaming playlists - ROIR artist merchandise Source: Brand's website (https://roir-usa.com) · 2026-11-07 - **Pricing:** Streaming listings are shown at $0.00. Pricing for physical releases, merchandise, and licensing is not specified. Source: Brand's website (https://roir-usa.com) · 2026-11-07 ## Audience - **Target industry:** Music and entertainment Source: Brand's website (https://roir-usa.com) · 2026-11-07 - **Use cases:** - Stream ROIR music and playlists - Purchase ROIR CDs, vinyl, and merchandise - Discover independent punk, reggae, dub, no wave, and experimental music - Submit licensing enquiries Source: Brand's website (https://roir-usa.com) · 2026-11-07 - **Customer outcomes:** - Access ROIR's music catalog through streaming and physical releases - Discover curated playlists and independent artists Source: Brand's website (https://roir-usa.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.