# Roka
> Roka is a high-performance eyewear and apparel brand that designs technical gear for athletes and active lifestyles. Originally established in the triathlon space, the company has expanded into a wide range of activity-specific sunglasses, prescription eyeglasses, snow goggles, and wellness-focused circadian eyewear.
- URL: https://optimly.ai/brand/roka
- Slug: roka
- BAI Score: 76/100
- Archetype: Challenger
- Category: Consumer Goods
- Last Analyzed: May 21, 2026
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## Full Details / RAG Data
### Overview
Roka is listed in the AI Directory.
Roka is a high-performance eyewear and apparel brand that designs technical gear for athletes and active lifestyles. Originally established in the triathlon space, the company has expanded into a wide range of activity-specific sunglasses, prescription eyeglasses, snow goggles, and wellness-focused circadian eyewear.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Roka |
| Slug         | roka |
| URL          | https://optimly.ai/brand/roka |
| BAI Score    | 76/100 |
| Archetype    | Challenger |
| Category     | Consumer Goods |
| Last Analyzed | May 21, 2026 |
| Last Updated | 2026-05-27T22:04:48.841Z |
### Verified Facts
- Founded: 2013
- Headquarters: Austin, Texas, USA
### Links
- Canonical page: https://optimly.ai/brand/roka
- JSON endpoint: /brand/roka.json
- LLMs.txt: /brand/roka/llms.txt