# Roka
> Roka is a high-performance eyewear and apparel brand that designs technical gear for athletes and active lifestyles. Originally established in the triathlon space, the company has expanded into a wide range of activity-specific sunglasses, prescription eyeglasses, snow goggles, and wellness-focused circadian eyewear.
- URL: https://optimly.ai/brand/roka
- Slug: roka
- BAI Score: 76/100
- Archetype: Challenger
- Category: Consumer Goods
- Last Analyzed: May 21, 2026