{"name":"Rollerauction","domain":"rollerauction.com","url":"https://optimly.ai/brand/rollerauction","is_claimed":false,"categories":["online-marketplaces-auctions"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Over 50 years of experience as a family-run, independent auction company in Colorado, offering personalized service for efficient asset liquidation through proven processes and technology.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rollerauction.com","updated_at":"2026-10-04T00:08:14.689000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Rollerauction is Colorado\n\t\t\t\t\t\t\t\t\t\t\t\t’s premier online auction marketplace, facilitating the sale of a wide range of assets including government surplus, construction equipment, industrial tools, restaurant equipment, vehicles, and general merchandise. The company emphasizes a family-run approach with over 50 years of experience in connecting buyers and sellers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rollerauction.com","updated_at":"2026-10-04T00:08:14.689000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online auctions for government surplus\nconstruction equipment\nindustrial tools\nrestaurant equipment\nvehicles\nand various other assets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rollerauction.com","updated_at":"2026-10-04T00:08:14.689000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Auction-based (buyers bid, sellers consign goods for a fee/commission).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rollerauction.com","updated_at":"2026-10-04T00:08:14.689000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Government agencies, construction companies, industrial businesses, restaurants, contractors, individuals, and businesses seeking to liquidate or acquire assets in Colorado.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rollerauction.com","updated_at":"2026-10-04T00:08:14.689000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:08:14.689000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=rollerauction"}