{"name":"Roses Discount Stores","domain":"rosesdiscountstores.com","url":"https://optimly.ai/brand/roses-discount-stores","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Discount retailer offering name-brand clothing, home goods, everyday essentials, closeout merchandise, and other products through stores across the Southeast and Mid-Atlantic.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"},{"key":"description","label":"Description","shape":"text","content":"Roses Discount Stores is an in-store discount retailer operated by Variety Wholesalers, Inc. It offers apparel, food and beverage, home goods, seasonal merchandise, toys and electronics, pets, automotive and hardware, and everyday essentials. Roses promotes value pricing, closeout deals, weekly new merchandise, and savings through its store network.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide customers with a wide selection of name-brand clothing, home goods, and everyday essentials at value prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rosesdiscountstores.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, upbeat, savings-focused, and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"218 South Garnett Street, Henderson, NC 27536","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Operated by Variety Wholesalers, Inc., whose retail brands include Roses Discount Stores, Roses Express, Maxway, and Big Lots!.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to affordable, varied merchandise and closeout deals through neighborhood retail stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"In-store discount retailing\nName-brand and closeout merchandise\nWeekly merchandise arrivals\nStore locator and local store shopping\nEmail and SMS promotions\nLayaway at select stores\nFinancing and leasing options on select items","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Family apparel\nFood and beverage\nEveryday essentials\nHome goods and décor\nSeasonal merchandise\nToys and electronics\nPet products\nAutomotive and hardware products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Discount and value pricing, including closeout deals and weekly promotions. No specific prices are stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Discount retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"In-store shoppers, families, and customers seeking affordable merchandise and closeout deals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Value-conscious shoppers seeking name-brand apparel, home goods, everyday essentials, and other merchandise at discount prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for affordable apparel and family clothing\nPurchasing home goods and everyday essentials\nFinding limited-quantity closeout merchandise\nBuying seasonal products, toys, electronics, pet products, automotive items, and hardware\nAccessing weekly deals and early promotional offers\nShopping at a nearby physical store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to value-priced merchandise\nOpportunities to save through closeout deals and weekly promotions\nFrequent discovery of new merchandise\nConvenient access to a broad range of retail departments\nEarly access to deals and events through email and text alerts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rosesdiscountstores.com","updated_at":"2026-11-07T06:31:17.313807+00:00"}]}],"last_refreshed_at":"2026-11-07T06:31:17.318928+00:00","last_changed_at":"2026-11-07T06:31:17.323614+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5a5e4f56-fde1-445f-a6a6-6e204726a1d3"}