{
  "slug": "round-lab",
  "name": "Round-lab",
  "description": "Round Lab crafts clean, pure skincare products, including sunscreens, cleansers, and moisturizing creams, inspired by ingredients from the Korean Peninsula. The brand is known for its award-winning K-beauty essentials that focus on hydration, sun protection, and calming solutions.",
  "url": "https://optimly.ai/brand/round-lab",
  "websiteUrl": "https://roundlab.com/",
  "logoUrl": "https://logo.clearbit.com/roundlab.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Skincare",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:30.232Z",
  "verifiedVitals": {
    "website": "https://roundlab.com",
    "category": "skincare",
    "what_it_does": "Round Lab crafts and sells clean, pure Korean skincare products, focusing on ingredients from the Korean Peninsula, designed for cleansing, hydrating, and soothing the skin.",
    "primary_audience": "Consumers interested in K-beauty and skincare.",
    "core_product": "Skincare products, including sunscreens like Birch Moisturizing UVLock Sunscreen and Birch Juice Moisturizing Sun Serum SPF 50, and cleansers such as the 1025 Dokdo Cleanser. The 1025 Dokdo Toner is highlighted as a top-selling product.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are sold individually and in bundles with listed prices."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787551767642
}