{"name":"Route 66 Drive-In","domain":"route66-drivein.com","url":"https://optimly.ai/brand/route-66-drive-in","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Route 66 Drive-In is a twin-screen drive-in theater in Springfield, Illinois, offering double-feature movies, family-friendly entertainment, and concession foods including kosher options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"},{"key":"description","label":"Description","shape":"text","content":"Route 66 Drive-In Theater in Springfield, IL offers movies on two screens, FM audio, a family-friendly atmosphere, and a snack bar with food and beverage options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://route66-drivein.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Family-friendly, welcoming, and informative.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2002","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Springfield, Illinois","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an outdoor movie entertainment experience with convenient drive-in viewing and on-site concessions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Twin-screen drive-in movie exhibition\nDouble-feature movie programming\nFM audio for movie screens\nOn-site snack bar and concessions\nText and email updates for movie news and special offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Drive-in movie screenings\nPepsi-Cola products\nBottled drinks\nFrozen slushies\nTheater candy\nPizza\nFresh-popped popcorn\nChicken bites","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Snack bar pricing includes bottled drinks at $3.00, Pepsi-Cola products from $3.50 to $4.00, frozen slushies at $4.00, theater candy at $5.00, 12-inch pizza at $15.75, pizza slices at $6.00, popcorn from $6.50 to $9.50, chicken bites at $4.75, Dippin' Dots from $4.50 to $5.50, and kosher beef hot dogs at $4.00. Movie ticket prices are not listed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Entertainment and cinema","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, friends, and guests seeking a family-friendly drive-in movie experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families and local moviegoers in and around Springfield, Illinois.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching double-feature movies at a drive-in theater\nEnjoying family-friendly outdoor entertainment\nPurchasing movie concessions and kosher food options\nReceiving movie updates and special offers by text or email","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to family-friendly movie entertainment\nA choice of two screens with FM audio\nConvenient on-site food and beverage options\nAccess to kosher concession items","source_type":"1p_website","source_label":"Brand's website","source_url":"https://route66-drivein.com","updated_at":"2026-11-07T19:35:01.432145+00:00"}]}],"last_refreshed_at":"2026-11-07T19:35:01.447196+00:00","last_changed_at":"2026-11-07T19:35:01.459195+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=561c74ce-e377-4fbf-b201-c329b6c6d49d"}