# Routera > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/routera - **Dataset:** https://optimly.ai/brand/routera.json - **Markdown:** https://optimly.ai/brand/routera/llms.txt - **Official website:** https://routera.io - **Slug:** routera - **Categories:** ai-machine-learning, sales-crm ## Overview - **Tagline:** Instant lead routing to human reps or AI voice agents to beat competitors to the conversation, automated CRM updates by AI agents after every call, and a comprehensive platform for routing, calling, syncing, and measuring sales performance. Source: Brand's website (https://routera.io) · 2026-10-04 - **Description:** Routera is a platform that instantly routes inbound leads to sales representatives or AI voice agents, ensuring quick response times. It automates CRM updates after calls, manages lead assignment with intelligent routing rules, and provides AI-powered call automation for qualification, booking, and follow-ups. The platform also offers secure two-way CRM sync and real-time analytics to help businesses improve speed-to-lead and closing rates. Source: Brand's website (https://routera.io) · 2026-10-04 ## Offerings - **Core capabilities:** - Intelligent lead routing (round-robin - territory - product - score-based assignment) - AI voice agents for inbound and outbound calls (qualification - booking - follow-up - human handoff) - two-way CRM synchronization (HubSpot - webhooks - API) - and real-time analytics (call history - transcripts - outcomes). Source: Brand's website (https://routera.io) · 2026-10-04 - **Pricing:** Undisclosed Source: Brand's website (https://routera.io) · 2026-10-04 ## Audience - **Target industry:** Businesses looking to improve lead response times, sales efficiency, and conversion rates, particularly those with sales teams and using CRM systems like HubSpot. Source: Brand's website (https://routera.io) · 2026-10-04 Page last updated 2026-10-04.