# Royal Asscher Diamond Company

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/royal-asscher-diamond-company
- **Dataset:** https://optimly.ai/brand/royal-asscher-diamond-company.json
- **Markdown:** https://optimly.ai/brand/royal-asscher-diamond-company/llms.txt
- **Official website:** https://royalasscher.com
- **Slug:** royal-asscher-diamond-company
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Royal Asscher is a diamond-cutting and fine jewelry company offering Royal Asscher diamond cuts, engagement rings, wedding bands, earrings, and bespoke jewelry services.
Source: Brand's website (https://royalasscher.com) · 2026-11-08

- **Description:** Royal Asscher offers fine diamond jewelry online, including engagement rings, eternity bands, earrings, and other pieces featuring Royal Asscher Cut, Brilliant, Cushion, Oval, Pear, and Emerald diamonds. The company also provides bespoke service and jewelry-care guidance.
Source: Brand's website (https://royalasscher.com) · 2026-11-08

## Identity

- **Mission:** Shaping diamonds since 1854 through distinctive diamond cuts, craftsmanship, and bespoke service.
Source: Brand's website (https://royalasscher.com) · 2026-11-08

- **Founders & leadership:** The Asscher family personally guides clients through the bespoke service process.
Source: Brand's website (https://royalasscher.com) · 2026-11-08

- **Website:** https://royalasscher.com
Source: Brand's website (https://royalasscher.com) · 2026-11-08

- **Voice & tone:** Luxurious, elegant, heritage-focused, craftsmanship-led, and educational.
Source: Brand's website (https://royalasscher.com) · 2026-11-08

## Offerings

- **Problem solved:** Helps customers select and purchase fine diamond jewelry, create personalized bespoke pieces, and care for their jewelry over time.
Source: Brand's website (https://royalasscher.com) · 2026-11-08

- **Core capabilities:**
  - Diamond cutting
  - Fine jewelry design and craftsmanship
  - Bespoke jewelry service
  - Selection of rough diamonds and polishing into desired Royal Asscher diamond shapes
  - Jewelry-care guidance
Source: Brand's website (https://royalasscher.com) · 2026-11-08

- **Products / SKUs:**
  - Engagement rings
  - Eternity rings and wedding bands
  - Diamond earrings
  - Royal Asscher Cut diamonds
  - Royal Asscher Brilliant diamonds
  - Royal Asscher Cushion diamonds
  - Royal Asscher Oval diamonds
  - Royal Asscher Pear diamonds
Source: Brand's website (https://royalasscher.com) · 2026-11-08

- **Pricing:** Online products shown in the scraped content range from $4,888 to $23,973 USD. Bespoke-service pricing is not stated.
Source: Brand's website (https://royalasscher.com) · 2026-11-08

## Audience

- **Target industry:** Luxury jewelry and diamond cutting
Source: Brand's website (https://royalasscher.com) · 2026-11-08

- **Customer base:** Consumers shopping for engagement rings, wedding bands, diamond jewelry, and bespoke fine jewelry.
Source: Brand's website (https://royalasscher.com) · 2026-11-08

- **Ideal customer profile:** Customers seeking luxury diamond engagement and wedding jewelry, distinctive Royal Asscher diamond cuts, or personalized bespoke jewelry service.
Source: Brand's website (https://royalasscher.com) · 2026-11-08

- **Use cases:**
  - Buying a diamond engagement ring
  - Selecting wedding bands or eternity rings
  - Purchasing diamond earrings
  - Choosing among Royal Asscher diamond shapes and cuts
  - Creating a bespoke diamond jewelry piece
  - Cleaning, storing, and maintaining fine jewelry
Source: Brand's website (https://royalasscher.com) · 2026-11-08

- **Customer outcomes:**
  - Access to distinctive Royal Asscher diamond-cut jewelry
  - A personalized bespoke jewelry experience guided by the Asscher family
  - Jewelry that is maintained for lasting shine and brilliance
  - Guidance for protecting jewelry from scratches, tarnishing, loose stones, and water damage
Source: Brand's website (https://royalasscher.com) · 2026-11-08

Page last updated 2026-11-08.

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