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  "name": "Royal Institution Of Chartered Surveyors Rics",
  "description": "A globally recognised professional body that develops and enforces leading international standards to effect positive change and professionalism in the built and natural environments. It provides professional development, training, and guidance for surveyors and related professionals.",
  "url": "https://optimly.ai/brand/royal-institution-of-chartered-surveyors-rics",
  "websiteUrl": "https://rics.org/",
  "logoUrl": "https://logo.clearbit.com/rics.org",
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  "archetype_status": "active",
  "category": "Trade and Professional Associations",
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  "parentBrand": null,
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  "updatedAt": "2026-09-14T14:33:27.410Z",
  "verifiedVitals": {
    "website": "https://rics.org",
    "category": "Professional body",
    "what_it_does": "The Royal Institution of Chartered Surveyors (RICS) is a globally recognised professional body that develops and enforces leading international standards, protecting consumers and businesses by ensuring professionalism in the built and natural environments. It provides professional development, training, events, and regulatory oversight for surveying professionals.",
    "primary_audience": "Surveying professionals, individuals seeking to join the profession, consumers, businesses, and stakeholders in the built and natural environments.",
    "core_product": "Professional membership, development and enforcement of international standards (e.g., RICS valuation global standards 'Red Book', Quantity surveying and construction standards 'Black Book'), professional development and training, and events.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Membership fees are implied for joining RICS and accessing professional development packages. Additionally, there are transactional fees for various training courses, webinars, seminars, and conferences, with some events offered for free. Examples of paid events include 'Global Contract Admin - 3 Part Web Class' from £195 + VAT, 'RICS in West Midlands: Breaking the Taboo on Claims and How to Handle Them' for £10 + VAT, and the 'Conflict Avoidance Conference 2026' for £99 + VAT."
    },
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  "timestamp": 1790324056694
}