# Rtic

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 13, 2026.

> RTIC offers a range of durable and insulated products including hard coolers, soft coolers, drinkware, bags, and outdoor gear, along with apparel and customization options, catering to an active, outdoor lifestyle across various activities like camping, fishing, and tailgating.

- Business Profile: https://optimly.ai/brand/rtic
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://rticoutdoors.com/
- Logo: https://logo.clearbit.com/rticoutdoors.com
- Slug: rtic
- Brand Authority Index tier: Contender
- Category: Outdoor Coolers and Insulated Containers
- Last Analyzed: September 13, 2026
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## Full Details / RAG Data
### Overview
Rtic has a Business Profile in the Optimly AI Brand Index.
RTIC offers a range of durable and insulated products including hard coolers, soft coolers, drinkware, bags, and outdoor gear, along with apparel and customization options, catering to an active, outdoor lifestyle across various activities like camping, fishing, and tailgating.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Rtic |
| Slug         | rtic |
| URL          | https://optimly.ai/brand/rtic |
| Logo         | https://logo.clearbit.com/rticoutdoors.com |
| Brand Authority Index tier | Contender |
| Category     | Outdoor Coolers and Insulated Containers |
| Last Analyzed | September 13, 2026 |
| Last Updated | 2026-09-21T11:40:10.942Z |
### Links
- Canonical page: https://optimly.ai/brand/rtic
- Official website: https://rticoutdoors.com/
- Publisher: https://optimly.ai
- Dataset: https://optimly.ai/brand
- JSON endpoint: /brand/rtic.json
- LLMs.txt: /brand/rtic/llms.txt