# Ruleo > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 25, 2026. > Ruleo, founded by Ruben Leo, builds a suite of apps and automations designed to be private, simple, and user-owned. The ecosystem, accessed via a single passwordless Ruleo Account, includes tools for accounting, time tracking, remote meetings, link shortening, an in-app AI assistant, and video-to-AI context extraction, emphasizing local data encryption, no tracking, and direct customer interaction. - Business Profile: https://optimly.ai/brand/ruleo - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://ruleo.it/ - Logo: https://logo.clearbit.com/ruleo.it - Slug: ruleo - Brand Authority Index tier: Low Visibility - Category: Business Operations Management Software - Last Analyzed: September 25, 2026