{"name":"Runnings","domain":"runnings.com","url":"https://optimly.ai/brand/runnings","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Retailer offering products for home improvement, plumbing, outdoor recreation, hunting, farming, tools, apparel, groceries, and everyday needs through Runnings.com and store locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://runnings.com","updated_at":"2026-11-07T05:35:31.064547+00:00"},{"key":"description","label":"Description","shape":"text","content":"Runnings operates an online retail store with featured products, shop-by-brand browsing, product categories, store availability, shipping, and free in-store pickup.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://runnings.com","updated_at":"2026-11-07T05:35:31.064547+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://runnings.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://runnings.com","updated_at":"2026-11-07T05:35:31.064547+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, practical, and shopper-focused, using sale announcements, product benefits, and direct calls to action such as “Shop Now.”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://runnings.com","updated_at":"2026-11-07T05:35:31.064547+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps shoppers find and purchase a broad range of home, farm, outdoor, hunting, sporting, tool, plumbing, automotive, apparel, and grocery products online or through store pickup.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://runnings.com","updated_at":"2026-11-07T05:35:31.064547+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online product catalog and shopping\nShop-by-brand browsing\nProduct shipping\nFree in-store pickup\nStore availability lookup\nPromotional sales and flyers\nEmail support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://runnings.com","updated_at":"2026-11-07T05:35:31.064547+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Farm and animal feed\nPlumbing pipes, fittings, valves, and accessories\nTools and power equipment\nHunting and sporting goods\nTreestand seating and accessories\nAutomotive fluids and maintenance products\nFencing supplies\nBird food","source_type":"1p_website","source_label":"Brand's website","source_url":"https://runnings.com","updated_at":"2026-11-07T05:35:31.064547+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are listed with individual current prices; the scraped pages show prices ranging from $0.50 to $299.00 for the products displayed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://runnings.com","updated_at":"2026-11-07T05:35:31.064547+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail and e-commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://runnings.com","updated_at":"2026-11-07T05:35:31.064547+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Shoppers purchasing home improvement, farm, outdoor, hunting, sporting, tool, apparel, grocery, and everyday consumer products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://runnings.com","updated_at":"2026-11-07T05:35:31.064547+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for plumbing components and water-system parts\nPurchasing farm and animal feed\nBuying tools and outdoor equipment\nFinding hunting and sporting goods\nPurchasing automotive fluids and maintenance supplies\nBuying groceries, candy, snacks, and jerky\nOrdering products for shipping or free in-store pickup\nChecking product availability at stores","source_type":"1p_website","source_label":"Brand's website","source_url":"https://runnings.com","updated_at":"2026-11-07T05:35:31.064547+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of products across home, farm, outdoor, sporting, tool, plumbing, and grocery categories\nAbility to check store inventory before visiting\nConvenient shipping or free in-store pickup options\nPlumbing components that support water-line connections, pump operation, filtration, and pressure-tank installations\nHunting and recreational seating designed for comfort and quiet use","source_type":"1p_website","source_label":"Brand's website","source_url":"https://runnings.com","updated_at":"2026-11-07T05:35:31.064547+00:00"}]}],"last_refreshed_at":"2026-11-07T05:35:31.076574+00:00","last_changed_at":"2026-11-07T05:35:31.087437+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=830bba3a-2231-4b22-b2d3-9613b261dee2"}