# Runway
> Runway is an applied AI research company building next-generation creative tools. They are best known for their 'Gen' series of video generation models which allow users to generate and edit video content using text, images, or existing video clips.
- URL: https://optimly.ai/brand/runway-gen-2gen-3
- Slug: runway-gen-2gen-3
- BAI Score: 88/100
- Archetype: Challenger
- Category: Artificial Intelligence
- Last Analyzed: April 11, 2026
## Also Referenced By
- Image To Motion Workarounds (https://optimly.ai/brand/image-to-motion-workarounds)
- Pika Labs (https://optimly.ai/brand/pika-labs)
## Buyer Intent Signals
Problems: Manual Animation/VFX Pipelines: Using traditional CGI, 3D modeling, and manually intensive frame-by-frame animation software. | Creative Agencies: Hiring specialized video production or motion design firms to create high-end video assets.
Solutions: best ai video generator 2024 | text to video ai tools | high fidelity generative video models | gen 3 cinematic video tool | Adjacent Graphic Tools (Photoshop/After Effects): Using static image generators and attempting to 'animate' them using traditional video editing tools.
Comparisons: runwayml vs luma dream machine