{"name":"Russian Standard Bank","domain":"rsb.ru","url":"https://optimly.ai/brand/russian-standard-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Russian Standard Bank is a Russian private bank founded in 1999, focused on consumer lending, deposits, cards, payments, money transfers and merchant acquiring.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"description","label":"Description","shape":"text","content":"Russian Standard Bank is a Russian private bank and one of the country's major national financial institutions. It serves individuals through consumer lending, credit and debit cards, deposits, payments, money transfers and merchant acquiring, with more than 150 subdivisions and a self-service network.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To develop accessible financial services for broad segments of the population and demonstrate new business standards based on creation, trust, excellence, experience and patriotism.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Rustam Tariko — Chairman of the Board of Directors; Alexander Samokhvalov — Chairman of the Management Board; Sergey Berestovoy — First Deputy Chairman of the Management Board.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://rsb.ru","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informational, service-oriented and trust-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1999","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Moscow, Russia — 36 Tkatskaya Street, 105187.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The main shareholder is the holding company ZAO Russian Standard Corporation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible consumer financial services, including lending, payment and money-transfer services, cards, deposits and acquiring, supported by online services, offices and self-service infrastructure.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Consumer lending\nCredit and debit cards\nConsumer deposits and savings accounts\nPayments and money transfers\nMerchant acquiring\nOnline and mobile banking services\nSelf-service banking network\nPrivate and premium banking services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Credit card Mir 100+\nCredit card Mir v karmane\nDebit card Bank v karmane\nCash loans, including loans secured by real estate\nDeposits and savings accounts, including Novyy dokhod\nPayments and money transfers\nMerchant acquiring\nPrivate Banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product terms and interest rates vary by product and customer; the site states that interest rates are determined individually for each borrower. Specific offers include a 100-day interest-free period on the Mir 100+ credit card, a credit limit of up to 1,000,000 rubles, and a deposit term of 92 days from 1,000,000 rubles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Primarily individual consumers and households in Russia; the bank also serves business customers, acquiring partners and premium/private banking clients.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking consumer loans, credit or debit cards, deposits, payments, money transfers and everyday banking services in Russia; businesses and merchants seeking acquiring and banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Applying for a consumer loan or credit card\nUsing debit and credit cards for purchases\nMaking payments and money transfers\nOpening deposits or savings accounts\nManaging banking services through online and mobile banking\nFinding offices and ATMs\nUsing merchant acquiring services\nUsing private or premium banking services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to consumer financial products and services\nAccess to credit cards with interest-free periods\nFree card delivery across Russia for applicable products\nCash withdrawals and transfers under applicable card terms\nOnline access to banking services\nFraud-protection and additional personal-data security information\nAccess to banking services through a nationwide network of subdivisions and self-service facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://rsb.ru","updated_at":"2026-11-07T06:36:42.657632+00:00"}]}],"last_refreshed_at":"2026-11-07T06:36:42.715786+00:00","last_changed_at":"2026-11-07T06:36:42.720275+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bea4b742-7bd8-451a-b353-e58f108da461"}