# Russian Standard Bank > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/russian-standard-bank - **Dataset:** https://optimly.ai/brand/russian-standard-bank.json - **Markdown:** https://optimly.ai/brand/russian-standard-bank/llms.txt - **Official website:** https://rsb.ru - **Slug:** russian-standard-bank - **Categories:** fintech-financial-services ## Overview - **Tagline:** Russian Standard Bank is a Russian private bank founded in 1999, focused on consumer lending, deposits, cards, payments, money transfers and merchant acquiring. Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Description:** Russian Standard Bank is a Russian private bank and one of the country's major national financial institutions. It serves individuals through consumer lending, credit and debit cards, deposits, payments, money transfers and merchant acquiring, with more than 150 subdivisions and a self-service network. Source: Brand's website (https://rsb.ru) · 2026-11-07 ## Identity - **Mission:** To develop accessible financial services for broad segments of the population and demonstrate new business standards based on creation, trust, excellence, experience and patriotism. Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Founders & leadership:** Rustam Tariko — Chairman of the Board of Directors; Alexander Samokhvalov — Chairman of the Management Board; Sergey Berestovoy — First Deputy Chairman of the Management Board. Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Website:** https://rsb.ru Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Voice & tone:** Informational, service-oriented and trust-focused. Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Founded:** 1999 Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Headquarters:** Moscow, Russia — 36 Tkatskaya Street, 105187. Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Parent ownership:** The main shareholder is the holding company ZAO Russian Standard Corporation. Source: Brand's website (https://rsb.ru) · 2026-11-07 ## Offerings - **Problem solved:** Provides accessible consumer financial services, including lending, payment and money-transfer services, cards, deposits and acquiring, supported by online services, offices and self-service infrastructure. Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Core capabilities:** - Consumer lending - Credit and debit cards - Consumer deposits and savings accounts - Payments and money transfers - Merchant acquiring - Online and mobile banking services - Self-service banking network - Private and premium banking services Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Products / SKUs:** - Credit card Mir 100+ - Credit card Mir v karmane - Debit card Bank v karmane - Cash loans, including loans secured by real estate - Deposits and savings accounts, including Novyy dokhod - Payments and money transfers - Merchant acquiring - Private Banking Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Pricing:** Product terms and interest rates vary by product and customer; the site states that interest rates are determined individually for each borrower. Specific offers include a 100-day interest-free period on the Mir 100+ credit card, a credit limit of up to 1,000,000 rubles, and a deposit term of 92 days from 1,000,000 rubles. Source: Brand's website (https://rsb.ru) · 2026-11-07 ## Audience - **Target industry:** Banking and financial services. Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Customer base:** Primarily individual consumers and households in Russia; the bank also serves business customers, acquiring partners and premium/private banking clients. Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Ideal customer profile:** Individuals seeking consumer loans, credit or debit cards, deposits, payments, money transfers and everyday banking services in Russia; businesses and merchants seeking acquiring and banking services. Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Use cases:** - Applying for a consumer loan or credit card - Using debit and credit cards for purchases - Making payments and money transfers - Opening deposits or savings accounts - Managing banking services through online and mobile banking - Finding offices and ATMs - Using merchant acquiring services - Using private or premium banking services Source: Brand's website (https://rsb.ru) · 2026-11-07 - **Customer outcomes:** - Access to consumer financial products and services - Access to credit cards with interest-free periods - Free card delivery across Russia for applicable products - Cash withdrawals and transfers under applicable card terms - Online access to banking services - Fraud-protection and additional personal-data security information - Access to banking services through a nationwide network of subdivisions and self-service facilities Source: Brand's website (https://rsb.ru) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.