{
  "slug": "ruuby",
  "name": "ruuby",
  "description": "Ruuby provides a platform to book vetted mobile beauty and wellness therapists for salon-quality treatments at home, in hotels, or at the office. Services include massage, hair, nails, spray tans, makeup, facials, waxing, lashes and brows, wellness treatments, IV Drips, Physiotherapy and Osteopathy, and Aesthetics, available across London, Manchester, Surrey, and the Cotswolds.",
  "url": "https://optimly.ai/brand/ruuby",
  "websiteUrl": "https://ruuby.com/",
  "logoUrl": "https://logo.clearbit.com/ruuby.com",
  "baiScore": 84.2,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "On-Demand At-Home Beauty & Wellness Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-10T21:33:26.577Z",
  "verifiedVitals": {
    "website": "https://ruuby.com",
    "category": "Beauty & Wellness Services",
    "what_it_does": "Ruuby provides a platform for booking vetted mobile beauty and wellness therapists for salon-quality treatments delivered to a client's home, hotel, or office.",
    "primary_audience": "Individuals in London, Manchester, Surrey, and the Cotswolds seeking convenient, at-home beauty and wellness services.",
    "core_product": "At-home beauty and wellness treatments, including massage, hair, nails, spray tans, makeup, facials, waxing, lashes and brows, wellness treatments, IV drips, physiotherapy, osteopathy, and aesthetics.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Prices vary based on the treatment, appointment duration, professional tier, and location, and are displayed transparently during the booking process."
    },
    "parent_ownership": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789893528469
}