{"name":"Rxbar Kelloggs","domain":"entrepreneur.com","url":"https://optimly.ai/brand/rxbar-kelloggs","is_claimed":false,"categories":["nutrition-supplements"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Transparent packaging prominently listing few, whole ingredients ('no B.S.' philosophy), strong initial direct-to-customer sales and service, targeting specific niches before broader market.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://entrepreneur.com","updated_at":"2026-10-04T00:05:34.992000+00:00"},{"key":"description","label":"Description","shape":"text","content":"RXBar is a nutrition bar company known for its simple packaging and minimal, transparent ingredients, initially targeting CrossFit gyms before expanding to national grocery stores. It was acquired by Kellogg in 2017.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://entrepreneur.com","updated_at":"2026-10-04T00:05:34.992000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Protein and nutrition bars\nincluding a line for kids.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://entrepreneur.com","updated_at":"2026-10-04T00:05:34.992000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Standard retail pricing model.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://entrepreneur.com","updated_at":"2026-10-04T00:05:34.992000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Initially CrossFit gyms; expanded to national grocery chains (e.g., Wegmans, Whole Foods, Publix, Trader Joe's), appealing to consumers seeking transparent, minimal-ingredient food products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://entrepreneur.com","updated_at":"2026-10-04T00:05:34.992000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:05:34.992000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=rxbar-kelloggs"}