# Rxbar Kelloggs

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/rxbar-kelloggs
- **Dataset:** https://optimly.ai/brand/rxbar-kelloggs.json
- **Markdown:** https://optimly.ai/brand/rxbar-kelloggs/llms.txt
- **Official website:** https://entrepreneur.com
- **Slug:** rxbar-kelloggs
- **Categories:** nutrition-supplements

## Overview

- **Tagline:** Transparent packaging prominently listing few, whole ingredients ('no B.S.' philosophy), strong initial direct-to-customer sales and service, targeting specific niches before broader market.
Source: Brand's website (https://entrepreneur.com) · 2026-10-04

- **Description:** RXBar is a nutrition bar company known for its simple packaging and minimal, transparent ingredients, initially targeting CrossFit gyms before expanding to national grocery stores. It was acquired by Kellogg in 2017.
Source: Brand's website (https://entrepreneur.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Protein and nutrition bars
  - including a line for kids.
Source: Brand's website (https://entrepreneur.com) · 2026-10-04

- **Pricing:** Standard retail pricing model.
Source: Brand's website (https://entrepreneur.com) · 2026-10-04

## Audience

- **Target industry:** Initially CrossFit gyms; expanded to national grocery chains (e.g., Wegmans, Whole Foods, Publix, Trader Joe's), appealing to consumers seeking transparent, minimal-ingredient food products.
Source: Brand's website (https://entrepreneur.com) · 2026-10-04

Page last updated 2026-10-04.