{"name":"Saddle Creek","domain":"saddle-creek.com","url":"https://optimly.ai/brand/saddle-creek","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Independent record label and online music store founded in Omaha, Nebraska.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"},{"key":"description","label":"Description","shape":"text","content":"Saddle Creek is an independent record label and online store offering music releases and merchandise from its roster of artists.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To shine a spotlight on emerging music, support musicians with authenticity and talent, foster artist careers, and create an artist-friendly environment that champions creative control and partners' best interests.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Robb Nansel — President. Staff: Claire Winegarner — Physical Sales and Marketing, Radio Liaison; Elyse Lankford — Project Management and Social Media; Emma Headley — Art Direction and Graphic Design; Nate Welker — Digital Operations and Product Management.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://saddle-creek.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Independent, artist-friendly, culturally focused, and supportive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1993","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Omaha, Nebraska, United States; additional staff in Asheville, Los Angeles, and New York City.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps musicians release and sell their work while giving listeners access to independent music and artist merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Independent music label operations\nArtist support and career development\nMusic release production and catalog management\nOnline sales of music and merchandise\nPhysical and digital music distribution through the online store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Music releases on vinyl, LP, CD, cassette, 7-inch, MP3, and FLAC\nDigital singles and albums\nArtist and Saddle Creek merchandise, including T-shirts, hoodies, hats, and totes\nSigned music and bundle products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices vary by format and item. The site advertises $7 flat-rate USPS shipping and free USPS Media Mail shipping for US orders over $50.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music and entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Independent music listeners, fans, and musicians or artists.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Musicians and music fans interested in independent, artist-focused releases.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Discover independent artists and music releases\nPurchase music in physical and digital formats\nPurchase artist and label merchandise\nRelease and promote music through an independent, artist-friendly label","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater visibility for emerging musicians\nSupport for artists' careers and creative control\nAccess to independent music releases and merchandise\nA broader cultural footprint for participating artists","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saddle-creek.com","updated_at":"2026-11-07T07:00:31.814389+00:00"}]}],"last_refreshed_at":"2026-11-07T07:00:31.824546+00:00","last_changed_at":"2026-11-07T07:00:31.843024+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c52285db-c4cf-4b1a-b68f-c5ebd32bdc85"}