# Saddle Creek

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/saddle-creek
- **Dataset:** https://optimly.ai/brand/saddle-creek.json
- **Markdown:** https://optimly.ai/brand/saddle-creek/llms.txt
- **Official website:** https://saddle-creek.com
- **Slug:** saddle-creek
- **Categories:** media-entertainment

## Overview

- **Tagline:** Independent record label and online music store founded in Omaha, Nebraska.
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

- **Description:** Saddle Creek is an independent record label and online store offering music releases and merchandise from its roster of artists.
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

## Identity

- **Mission:** To shine a spotlight on emerging music, support musicians with authenticity and talent, foster artist careers, and create an artist-friendly environment that champions creative control and partners' best interests.
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

- **Founders & leadership:** Robb Nansel — President. Staff: Claire Winegarner — Physical Sales and Marketing, Radio Liaison; Elyse Lankford — Project Management and Social Media; Emma Headley — Art Direction and Graphic Design; Nate Welker — Digital Operations and Product Management.
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

- **Website:** https://saddle-creek.com
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

- **Voice & tone:** Independent, artist-friendly, culturally focused, and supportive.
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

- **Founded:** 1993
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

- **Headquarters:** Omaha, Nebraska, United States; additional staff in Asheville, Los Angeles, and New York City.
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

## Offerings

- **Problem solved:** Helps musicians release and sell their work while giving listeners access to independent music and artist merchandise.
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

- **Core capabilities:**
  - Independent music label operations
  - Artist support and career development
  - Music release production and catalog management
  - Online sales of music and merchandise
  - Physical and digital music distribution through the online store
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

- **Products / SKUs:**
  - Music releases on vinyl, LP, CD, cassette, 7-inch, MP3, and FLAC
  - Digital singles and albums
  - Artist and Saddle Creek merchandise, including T-shirts, hoodies, hats, and totes
  - Signed music and bundle products
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

- **Pricing:** Product prices vary by format and item. The site advertises $7 flat-rate USPS shipping and free USPS Media Mail shipping for US orders over $50.
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

## Audience

- **Target industry:** Music and entertainment
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

- **Customer base:** Independent music listeners, fans, and musicians or artists.
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

- **Ideal customer profile:** Musicians and music fans interested in independent, artist-focused releases.
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

- **Use cases:**
  - Discover independent artists and music releases
  - Purchase music in physical and digital formats
  - Purchase artist and label merchandise
  - Release and promote music through an independent, artist-friendly label
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

- **Customer outcomes:**
  - Greater visibility for emerging musicians
  - Support for artists' careers and creative control
  - Access to independent music releases and merchandise
  - A broader cultural footprint for participating artists
Source: Brand's website (https://saddle-creek.com) · 2026-11-07

Page last updated 2026-11-07.

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```json
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