{"name":"Sadler’s Wells","domain":"sadlerswells.com","url":"https://optimly.ai/brand/sadler-s-wells","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Sadler’s Wells is a London dance organisation presenting performances, events and touring productions across four theatres, channels and studios.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"},{"key":"description","label":"Description","shape":"text","content":"Sadler’s Wells is a dance organisation and venue network with four theatres: Sadler’s Wells Theatre, Lilian Baylis Studio, Sadler’s Wells East and Peacock Theatre. It presents dance performances, free and drop-in events, digital content, touring productions and participation activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Sadler’s Wells believes in dance to move the world and aims to make dance accessible to more people.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Alistair Spalding is identified as Sadler’s Wells’ Artistic Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://sadlerswells.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inspirational, inclusive, culturally ambitious and audience-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"London, UK","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides audiences with access to dance performances, events, digital content and participatory experiences, including accessible and relaxed performance options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Presenting dance performances and events\nProducing and co-producing dance productions\nTouring dance productions internationally\nOperating four theatres and studios in London\nProviding digital dance content through Digital Stage\nDelivering accessible performances and audience experiences\nOffering dance participation activities and free events\nSupporting artists, choreographers and dance companies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Dance performances and event programming\nTouring productions\nDigital Stage\nFour theatres and studios: Sadler’s Wells Theatre, Lilian Baylis Studio, Sadler’s Wells East and Peacock Theatre\nThe Dance Floor free activities and events\nMembership and support programmes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Ticket prices vary by event. The Islands performances list prices from £18 plus a £4 transaction fee. Membership offers 20% off most tickets, and Barclays Dance Pass offers dance tickets for £10 for people aged 16–30.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Performing arts, dance and cultural entertainment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Dance audiences, families, young people, members, schools, groups, artists, visiting companies, participants and visitors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Audiences and participants seeking live, digital or participatory dance experiences, including accessible and family-oriented programming.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking tickets for dance performances\nAttending free, drop-in or participatory dance events\nBooking touring dance productions for venues or festivals\nAccessing digital dance content\nJoining as a member for ticket discounts\nBooking group or school visits\nAttending accessible, relaxed, sensory-adapted, captioned, BSL-interpreted or audio-described performances","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a wide range of dance performances and events\nOpportunities to participate in free dance activities\nMore accessible theatre and performance experiences\nDiscounted access to performances through membership and Barclays Dance Pass\nOpportunities for venues and festivals to book touring productions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://sadlerswells.com","updated_at":"2026-11-07T20:54:58.513278+00:00"}]}],"last_refreshed_at":"2026-11-07T20:54:58.528277+00:00","last_changed_at":"2026-11-07T20:54:58.543185+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=49310e42-f58d-4a1f-93d3-3d8063a31fac"}