# Sadler’s Wells > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/sadler-s-wells - **Dataset:** https://optimly.ai/brand/sadler-s-wells.json - **Markdown:** https://optimly.ai/brand/sadler-s-wells/llms.txt - **Official website:** https://sadlerswells.com - **Slug:** sadler-s-wells - **Categories:** media-entertainment ## Overview - **Tagline:** Sadler’s Wells is a London dance organisation presenting performances, events and touring productions across four theatres, channels and studios. Source: Brand's website (https://sadlerswells.com) · 2026-11-07 - **Description:** Sadler’s Wells is a dance organisation and venue network with four theatres: Sadler’s Wells Theatre, Lilian Baylis Studio, Sadler’s Wells East and Peacock Theatre. It presents dance performances, free and drop-in events, digital content, touring productions and participation activities. Source: Brand's website (https://sadlerswells.com) · 2026-11-07 ## Identity - **Mission:** Sadler’s Wells believes in dance to move the world and aims to make dance accessible to more people. Source: Brand's website (https://sadlerswells.com) · 2026-11-07 - **Founders & leadership:** Alistair Spalding is identified as Sadler’s Wells’ Artistic Director. Source: Brand's website (https://sadlerswells.com) · 2026-11-07 - **Website:** https://sadlerswells.com Source: Brand's website (https://sadlerswells.com) · 2026-11-07 - **Voice & tone:** Inspirational, inclusive, culturally ambitious and audience-focused. Source: Brand's website (https://sadlerswells.com) · 2026-11-07 - **Headquarters:** London, UK Source: Brand's website (https://sadlerswells.com) · 2026-11-07 ## Offerings - **Problem solved:** Provides audiences with access to dance performances, events, digital content and participatory experiences, including accessible and relaxed performance options. Source: Brand's website (https://sadlerswells.com) · 2026-11-07 - **Core capabilities:** - Presenting dance performances and events - Producing and co-producing dance productions - Touring dance productions internationally - Operating four theatres and studios in London - Providing digital dance content through Digital Stage - Delivering accessible performances and audience experiences - Offering dance participation activities and free events - Supporting artists, choreographers and dance companies Source: Brand's website (https://sadlerswells.com) · 2026-11-07 - **Products / SKUs:** - Dance performances and event programming - Touring productions - Digital Stage - Four theatres and studios: Sadler’s Wells Theatre, Lilian Baylis Studio, Sadler’s Wells East and Peacock Theatre - The Dance Floor free activities and events - Membership and support programmes Source: Brand's website (https://sadlerswells.com) · 2026-11-07 - **Pricing:** Ticket prices vary by event. The Islands performances list prices from £18 plus a £4 transaction fee. Membership offers 20% off most tickets, and Barclays Dance Pass offers dance tickets for £10 for people aged 16–30. Source: Brand's website (https://sadlerswells.com) · 2026-11-07 ## Audience - **Target industry:** Performing arts, dance and cultural entertainment. Source: Brand's website (https://sadlerswells.com) · 2026-11-07 - **Customer base:** Dance audiences, families, young people, members, schools, groups, artists, visiting companies, participants and visitors. Source: Brand's website (https://sadlerswells.com) · 2026-11-07 - **Ideal customer profile:** Audiences and participants seeking live, digital or participatory dance experiences, including accessible and family-oriented programming. Source: Brand's website (https://sadlerswells.com) · 2026-11-07 - **Use cases:** - Booking tickets for dance performances - Attending free, drop-in or participatory dance events - Booking touring dance productions for venues or festivals - Accessing digital dance content - Joining as a member for ticket discounts - Booking group or school visits - Attending accessible, relaxed, sensory-adapted, captioned, BSL-interpreted or audio-described performances Source: Brand's website (https://sadlerswells.com) · 2026-11-07 - **Customer outcomes:** - Access to a wide range of dance performances and events - Opportunities to participate in free dance activities - More accessible theatre and performance experiences - Discounted access to performances through membership and Barclays Dance Pass - Opportunities for venues and festivals to book touring productions Source: Brand's website (https://sadlerswells.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.