{
  "slug": "safari-portal",
  "name": "Safari Portal",
  "description": "Safari Portal is an award-winning platform designed for Destination Management Companies (DMCs), travel advisors, travel agents, and tour operators worldwide. It offers comprehensive tools for itinerary building, travel operations, client management, and creating stunning client-facing proposals, aiming to elevate the entire client journey.",
  "url": "https://optimly.ai/brand/safari-portal",
  "websiteUrl": "https://safariportal.app/",
  "logoUrl": "https://logo.clearbit.com/safariportal.app",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Traveler Experience Platforms for Tour Operators & Agencies",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-15T19:59:34.530Z",
  "verifiedVitals": {
    "website": "https://safariportal.app",
    "category": "Travel technology platform for itinerary building and travel operations",
    "what_it_does": "Safari Portal is an award-winning platform that enables travel professionals to build stunning, interactive digital itineraries and print-ready proposals. It also helps manage travel operations, including payments, invoicing, tasks, contacts, and sales pipelines, all within one system. The platform integrates CRM, a proposal builder, a marketing platform, forms, and a traveler app to streamline the entire client journey.",
    "primary_audience": "The platform is designed for DMCs (Destination Management Companies), travel advisors, travel agents, and tour operators worldwide. It also supports tourism, hospitality, adventure, corporate, and luxury travel businesses.",
    "core_product": "The core product is an all-in-one platform for itinerary building and travel operations, which includes features such as a CRM, proposal builder, marketing platform, client forms, and a traveler app.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Safari Portal offers a subscription-based pricing model with three main plans: Basic at $199/month, Standard at $299/month, and Deluxe at $399/month, as of July 2026. Pricing is primarily user-based, with custom pricing available for larger teams. A 14-day free trial is offered, and customers choosing annual billing receive one month free."
    },
    "parent_ownership": "Safari Portal is a Florida-based, privately-held travel technology firm that is bootstrapped, independent, and founder-led by Rachel West. It is also described as 100% woman-owned, family-owned, and family-operated.",
    "named_competitors": [
      "TravelJoy",
      "Vamoos",
      "Travefy",
      "VacationCRM",
      "Ezus",
      "Indie/Tuttle",
      "AXUS",
      "Savanna Sync"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790179251341
}