{"name":"Safeway","domain":"safeway.com","url":"https://optimly.ai/brand/safeway","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Safeway is a grocery retailer offering groceries, household products, health and pharmacy services, online shopping, deals, and store information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safeway.com","updated_at":"2026-11-07T05:34:34.741915+00:00"},{"key":"description","label":"Description","shape":"text","content":"Safeway's website provides online access to grocery aisles including fresh foods, pantry items, beverages, frozen foods, household goods, personal care and health products, as well as links to health, pharmacy, business services, deals, weekly ads, store hours, and locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safeway.com","updated_at":"2026-11-07T05:34:34.741915+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://safeway.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safeway.com","updated_at":"2026-11-07T05:34:34.741915+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers shop for groceries, household products, personal care items, and health-related products while accessing deals, store information, and pharmacy services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safeway.com","updated_at":"2026-11-07T05:34:34.741915+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online grocery shopping\nFresh food, pantry, beverage, frozen, household, and personal care product selection\nHealth and pharmacy services\nDeals and weekly ad access\nStore hours and location information\nProduct substitutions in online orders","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safeway.com","updated_at":"2026-11-07T05:34:34.741915+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fresh foods, including bakery, dairy, deli, fruits and vegetables, meat, and seafood\nPantry groceries\nBeverages, wine, beer, and spirits\nFrozen foods\nHousehold products\nPersonal care and health products\nHealth services\nPharmacy services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safeway.com","updated_at":"2026-11-07T05:34:34.741915+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safeway.com","updated_at":"2026-11-07T05:34:34.741915+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Grocery shoppers and customers seeking health and pharmacy services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safeway.com","updated_at":"2026-11-07T05:34:34.741915+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for groceries online\nShopping for household and personal care products\nFinding deals and viewing the weekly ad\nLocating Safeway stores and checking hours and information\nAccessing health and pharmacy services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safeway.com","updated_at":"2026-11-07T05:34:34.741915+00:00"}]}],"last_refreshed_at":"2026-11-07T05:34:34.836288+00:00","last_changed_at":"2026-11-07T05:34:34.862229+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=9c522c48-47cb-4640-801c-2f87fbc834d2"}