{"name":"Safra National Bank","domain":"safra.com","url":"https://optimly.ai/brand/safra-national-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Safra National Bank is a global private bank providing customized banking solutions and bespoke financial products to ultra-high-net-worth individuals, families, businesses, family offices, external managers, and international investors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"},{"key":"description","label":"Description","shape":"text","content":"Established in 1987, Safra National Bank provides exceptional client service, customized banking solutions, private banking, corporate banking, and international financial services. It is part of the J. Safra Group and is FDIC-insured.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Successfully preserving and growing your assets for generations to come through a prudent investment philosophy, wise and considered investments, and protection against volatility.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://safra.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Discreet, personal, client-centric, stable, prudent, sophisticated, and relationship-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1987","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Part of the J. Safra Group and described as a family-owned institution; it operates independently within the network of companies associated with the J. Safra Group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps high- and ultra-high-net-worth individuals, families, businesses, family offices, external managers, and international investors preserve and grow wealth while addressing complex private banking, lending, portfolio, corporate, and cross-border financial needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Private banking\nCustomized banking solutions\nPortfolio and investment management\nBespoke lending solutions\nCorporate banking\nInternational private banking\nCross-border financial solutions\nFinancial services for family offices and external managers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Comprehensive banking services\nSophisticated portfolio solutions\nBespoke lending solutions\nCorporate banking solutions\nInternational financial services\nSpecialized solutions for family offices and external managers\nSafraLink mobile banking\nZelle money transfers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Private banking, wealth management, corporate banking, and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Ultra-high-net-worth individuals, high-net-worth individuals, families, businesses, family offices, external managers, and international investors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Worldly high- and ultra-high-net-worth individuals, families, family offices, external managers, businesses, and investors seeking personalized private banking, wealth preservation, corporate banking, or cross-border financial solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Preserving and growing family wealth across generations\nManaging sophisticated investment portfolios\nObtaining bespoke lending solutions\nSupporting corporate growth and global expansion\nManaging family office and external manager portfolios\nServing clients with international interests and cross-border assets\nSending and receiving money through Zelle in the SafraLink app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Preservation and growth of assets\nProtection against investment volatility\nPersonalized financial guidance and service\nAccess to tailored banking and lending solutions\nSupport for global financial objectives\nFast decision-making and dedicated attention\nLong-term banking relationships with a stable and prudent institution","source_type":"1p_website","source_label":"Brand's website","source_url":"https://safra.com","updated_at":"2026-11-08T02:12:08.498953+00:00"}]}],"last_refreshed_at":"2026-11-08T02:12:08.509946+00:00","last_changed_at":"2026-11-08T02:12:08.520020+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=194abd4e-7b42-4e91-8cc6-04b547b8f2c9"}