# Salesforce Marketing Cloud Formerly Exacttarget

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/salesforce-marketing-cloud-formerly-exacttarget
- **Dataset:** https://optimly.ai/brand/salesforce-marketing-cloud-formerly-exacttarget.json
- **Markdown:** https://optimly.ai/brand/salesforce-marketing-cloud-formerly-exacttarget/llms.txt
- **Official website:** https://salesforce.com
- **Slug:** salesforce-marketing-cloud-formerly-exacttarget
- **Categories:** ad-tech-ad-networks, data-analytics-business-intelligence, marketing-technology, sales-crm

## Overview

- **Tagline:** Seamless, native integration with the world's #1 CRM, allowing marketing actions to be triggered directly by real-time sales and service data.
Source: Brand's website (https://salesforce.com) · 2026-10-04

- **Description:** Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. Originally founded as ExactTarget in 2000, it was acquired by Salesforce in 2013 and serves as the core of the Salesforce marketing technology stack, enabling cross-channel customer journeys.
Source: Brand's website (https://salesforce.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Email Studio
  - Journey Builder
  - Data Cloud
  - Mobile Studio
  - Advertising Studio
  - Intelligence (Datorama)
Source: Brand's website (https://salesforce.com) · 2026-10-04

- **Pricing:** Subscription (Tiered Editions + Consumption-based)
Source: Brand's website (https://salesforce.com) · 2026-10-04

## Audience

- **Target industry:** Global Enterprises, Mid-market organizations, Retail, Financial Services, Healthcare
Source: Brand's website (https://salesforce.com) · 2026-10-04

## Landscape

- **Competitors:**
  - Adobe Marketing Cloud (Marketo/Adobe Campaign)
  - Oracle Marketing (Eloqua)
  - HubSpot Marketing Hub
  - Braze
Source: Brand's website (https://salesforce.com) · 2026-10-04

Page last updated 2026-10-04.