{"name":"Salling","domain":"salling.dk","url":"https://optimly.ai/brand/salling","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Danish department store and online retailer offering fashion, home, beauty, and other consumer products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salling.dk","updated_at":"2026-11-08T02:49:45.634816+00:00"},{"key":"description","label":"Description","shape":"text","content":"Salling operates salling.dk, an online shopping platform with extensive product ranges for women’s fashion, home, beauty, and related categories. Its content also references Salling department stores in Aarhus, Aalborg, Rødovre Centrum, and Kultorvet.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salling.dk","updated_at":"2026-11-08T02:49:45.634816+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://salling.dk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salling.dk","updated_at":"2026-11-08T02:49:45.634816+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Danish, promotional, seasonal, and product-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salling.dk","updated_at":"2026-11-08T02:49:45.634816+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides consumers with a broad selection of fashion, home, beauty, and lifestyle products through online shopping and Salling department stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salling.dk","updated_at":"2026-11-08T02:49:45.634816+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and product discovery\nCategory and brand browsing\nProduct filtering by price, brand, category, color, and sale status\nSeasonal campaigns and catalogs\nDepartment-store retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salling.dk","updated_at":"2026-11-08T02:49:45.634816+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Women’s clothing\nWomen’s shoes\nWomen’s bags\nJewelry and watches\nAccessories\nHome furnishings and decor\nKitchenware\nBedroom products and bedding","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salling.dk","updated_at":"2026-11-08T02:49:45.634816+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are individually priced in Danish kroner. The website states free shipping on orders over 399 kr. Product prices and promotions vary by item and campaign.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salling.dk","updated_at":"2026-11-08T02:49:45.634816+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, including fashion, home, beauty, and consumer goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salling.dk","updated_at":"2026-11-08T02:49:45.634816+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for clothing, accessories, home products, beauty products, and lifestyle goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salling.dk","updated_at":"2026-11-08T02:49:45.634816+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking a broad, multi-category selection of branded fashion, home, beauty, and lifestyle products online or in department stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salling.dk","updated_at":"2026-11-08T02:49:45.634816+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for women’s clothing and seasonal outerwear\nBuying shoes, bags, jewelry, watches, and accessories\nShopping for home decor, furniture, kitchenware, and bedding\nBuying beauty and personal-care products\nFinding seasonal Christmas and New Year products, food, and beverages\nBrowsing products by brand, category, price, color, or sale status\nUsing seasonal catalogs for gift and product inspiration","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salling.dk","updated_at":"2026-11-08T02:49:45.634816+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad selection of products across multiple consumer categories\nAbility to compare products by brand, category, price, color, and availability of promotions\nConvenient online shopping with stated free shipping above 399 kr.\nAccess to seasonal product inspiration through catalogs and campaigns","source_type":"1p_website","source_label":"Brand's website","source_url":"https://salling.dk","updated_at":"2026-11-08T02:49:45.634816+00:00"}]}],"last_refreshed_at":"2026-11-08T02:49:45.644308+00:00","last_changed_at":"2026-11-08T02:49:45.655306+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=eaf26add-af7f-44d5-be99-edf223211420"}