{"name":"Saltrock Surfwear","domain":"saltrock.com","url":"https://optimly.ai/brand/saltrock-surfwear","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"British surf-inspired clothing and lifestyle brand founded in 1988 by two surfing brothers in Cornwall.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"},{"key":"description","label":"Description","shape":"text","content":"Saltrock designs and sells surf-inspired clothing, accessories and lifestyle products for women, men and children. The brand combines unique design, functionality and quality, with products sold online and through stores across the UK.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To share the surfing ideal and create products inspired by the surf lifestyle, British coastline, freedom, fun, creativity and self-expression.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Founded by surfing brothers Angus and Ross. The company says it is still run by some of the original team.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://saltrock.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Surf-led, informal, energetic, creative, community-focused and passionate about the British coastline.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1988","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides hard-wearing, functional and surf-inspired clothing and lifestyle products for people connected to surfing, coastal living and the brand's values.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designing unique surf-inspired apparel and lifestyle products\nSelling clothing and accessories for women, men and children\nOnline retail through Saltrock.com\nRetail stores across the UK\nShipping products across the UK\nProviding online-only e-vouchers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Women's clothing\nMen's clothing\nKids' clothing\nKnitwear and fleece\nT-shirts, hoodies and sweatshirts\nJeans, trousers and shorts\nJackets, gilets and changing robes\nSwimwear and boardshorts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices shown include children's clothing from £10, accessories from £12, adult clothing commonly from £25 to £65, and e-vouchers from £10 to £100. Standard UK delivery is £3.95 or free on orders over £50.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Surfwear, apparel, fashion and lifestyle retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Women, men and children, including the surfing community and people who share Saltrock's values and attitudes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers who enjoy surfing, coastal lifestyles and surf-inspired fashion, including women, men, children, surfers and people seeking distinctive, functional and durable casual clothing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday casual clothing\nSurf and coastal lifestyle wear\nChildren's clothing\nGifting through e-vouchers\nSurf and outdoor accessories\nBeach and water activities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to distinctive surf-inspired designs\nFunctional and hard-wearing clothing\nClothing for women, men and children\nAbility to shop online or in Saltrock stores\nProducts that support self-expression and connection to the surfing lifestyle","source_type":"1p_website","source_label":"Brand's website","source_url":"https://saltrock.com","updated_at":"2026-11-08T03:23:40.858380+00:00"}]}],"last_refreshed_at":"2026-11-08T03:23:40.864866+00:00","last_changed_at":"2026-11-08T03:23:40.871123+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7a349758-8d29-497a-8991-a42afd143b09"}