# Saltrock Surfwear

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/saltrock-surfwear
- **Dataset:** https://optimly.ai/brand/saltrock-surfwear.json
- **Markdown:** https://optimly.ai/brand/saltrock-surfwear/llms.txt
- **Official website:** https://saltrock.com
- **Slug:** saltrock-surfwear
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** British surf-inspired clothing and lifestyle brand founded in 1988 by two surfing brothers in Cornwall.
Source: Brand's website (https://saltrock.com) · 2026-11-08

- **Description:** Saltrock designs and sells surf-inspired clothing, accessories and lifestyle products for women, men and children. The brand combines unique design, functionality and quality, with products sold online and through stores across the UK.
Source: Brand's website (https://saltrock.com) · 2026-11-08

## Identity

- **Mission:** To share the surfing ideal and create products inspired by the surf lifestyle, British coastline, freedom, fun, creativity and self-expression.
Source: Brand's website (https://saltrock.com) · 2026-11-08

- **Founders & leadership:** Founded by surfing brothers Angus and Ross. The company says it is still run by some of the original team.
Source: Brand's website (https://saltrock.com) · 2026-11-08

- **Website:** https://saltrock.com
Source: Brand's website (https://saltrock.com) · 2026-11-08

- **Voice & tone:** Surf-led, informal, energetic, creative, community-focused and passionate about the British coastline.
Source: Brand's website (https://saltrock.com) · 2026-11-08

- **Founded:** 1988
Source: Brand's website (https://saltrock.com) · 2026-11-08

## Offerings

- **Problem solved:** Provides hard-wearing, functional and surf-inspired clothing and lifestyle products for people connected to surfing, coastal living and the brand's values.
Source: Brand's website (https://saltrock.com) · 2026-11-08

- **Core capabilities:**
  - Designing unique surf-inspired apparel and lifestyle products
  - Selling clothing and accessories for women, men and children
  - Online retail through Saltrock.com
  - Retail stores across the UK
  - Shipping products across the UK
  - Providing online-only e-vouchers
Source: Brand's website (https://saltrock.com) · 2026-11-08

- **Products / SKUs:**
  - Women's clothing
  - Men's clothing
  - Kids' clothing
  - Knitwear and fleece
  - T-shirts, hoodies and sweatshirts
  - Jeans, trousers and shorts
  - Jackets, gilets and changing robes
  - Swimwear and boardshorts
Source: Brand's website (https://saltrock.com) · 2026-11-08

- **Pricing:** Product prices shown include children's clothing from £10, accessories from £12, adult clothing commonly from £25 to £65, and e-vouchers from £10 to £100. Standard UK delivery is £3.95 or free on orders over £50.
Source: Brand's website (https://saltrock.com) · 2026-11-08

## Audience

- **Target industry:** Surfwear, apparel, fashion and lifestyle retail.
Source: Brand's website (https://saltrock.com) · 2026-11-08

- **Customer base:** Women, men and children, including the surfing community and people who share Saltrock's values and attitudes.
Source: Brand's website (https://saltrock.com) · 2026-11-08

- **Ideal customer profile:** Consumers who enjoy surfing, coastal lifestyles and surf-inspired fashion, including women, men, children, surfers and people seeking distinctive, functional and durable casual clothing.
Source: Brand's website (https://saltrock.com) · 2026-11-08

- **Use cases:**
  - Everyday casual clothing
  - Surf and coastal lifestyle wear
  - Children's clothing
  - Gifting through e-vouchers
  - Surf and outdoor accessories
  - Beach and water activities
Source: Brand's website (https://saltrock.com) · 2026-11-08

- **Customer outcomes:**
  - Access to distinctive surf-inspired designs
  - Functional and hard-wearing clothing
  - Clothing for women, men and children
  - Ability to shop online or in Saltrock stores
  - Products that support self-expression and connection to the surfing lifestyle
Source: Brand's website (https://saltrock.com) · 2026-11-08

Page last updated 2026-11-08.

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