# Sama
> Sama (formerly Samasource) is a global technology company that provides high-quality training data for artificial intelligence models. Utilizing an 'impact sourcing' model, the company employs workers from underserved communities to perform complex data annotation tasks for major technology firms.
- URL: https://optimly.ai/brand/samasource-sama
- Slug: samasource-sama
- BAI Score: 76/100
- Archetype: Challenger
- Category: Artificial Intelligence Services
- Last Analyzed: April 11, 2026
## Competitors
- Cloudfactory (https://optimly.ai/brand/cloudfactory)
- Labelbox (https://optimly.ai/brand/labelbox)
- Scale AI (https://optimly.ai/brand/scale-ai)
## Buyer Intent Signals
Problems: In-house Manual Labeling: Hiring internal temporary staff or interns to manually draw bounding boxes and label datasets. | Generalist BPO Outsourcing: Outsourcing data tasks to generalist business process outsourcing (BPO) firms in low-cost regions. | Status Quo / Inaction: Proceeding with unlabelled or poorly structured data, leading to failed AI model deployments.
Solutions: training data for autonomous vehicles | ethical data labeling services | computer vision data annotation companies | best image segmentation software for startups | impact sourcing AI data | Open-source Tooling: Using open-source tools like CVAT or LabelImg and managing the workforce internally.
Comparisons: Sama vs Scale AI